Job Description
We're recruiting on behalf of one of the UK's fastest-growing e-commerce businesses for a Growth Marketing Manager to take ownership of a subscription product that has grown 565% in the last six months.
This is a dedicated growth role focused on scaling a recurring revenue stream that's projected to become 20% of total revenue within two years. You'll report directly to the CMO with a six-figure marketing budget, genuine commercial ownership, and the autonomy to shape how the business acquires, converts and retains subscribers at scale.
What you'll own
You'll lead the full growth engine for the subscription product - from strategy through to execution:
* End-to-end growth strategy across acquisition, conversion, retention and reactivation
* A 12-month growth roadmap tied to revenue targets and brand strategy
* Proposition development - defining what you sell, to whom, and why it wins in the market
* Acquisition campaigns across paid media, partnerships, affiliate, organic, PR-led moments and offline channels, optimised by segment (new users, registered users, lapsed customers, high-intent cohorts)
* Lifecycle marketing in partnership with CRM - onboarding journeys, engagement, renewal, win-back and churn prevention
* Strategic partnerships that add real subscriber value (perks, exclusives, rewards) and extend brand reach
* Full-funnel performance reporting and forecasting using core metrics: CPA, conversion rate, churn, retention, LTV, ARPU and payback period
* Subscription compliance - ensuring marketing, checkout flows and lifecycle comms are transparent, customer-first, and aligned with evolving regulatory requirements
What success looks like (first 6–12 months)
* A clear growth strategy and roadmap delivering consistent subscriber growth
* Conversion improvements across key funnel steps from landing through to purchase
* Retention improved through better onboarding, engagement and renewal journeys
* A stronger membership proposition with benefits and partners driving higher conversion and loyalty
* Robust reporting with clear insight into what's driving growth and what needs fixing
What we're looking for
Essential
* Proven experience driving growth for a subscription, membership or recurring revenue product in a fast-paced, revenue-led environment
* Strong acquisition marketing capability across multiple channels (online and offline)
* A test-and-learn mindset with demonstrated CRO experience or close collaboration with CRO teams
* Solid grasp of lifecycle/CRM fundamentals and retention drivers
* Highly numerate - confident presenting data, insights and recommendations to senior stakeholders
* Organised, detail-driven, target-focused, and comfortable with ambiguity and fast iteration
Desirable
* Experience shaping membership or subscription proposition, pricing, packaging or benefits strategy
* Partnerships experience - negotiating and activating value-add collaborations
* Familiarity with payment optimisation and checkout friction reduction
Why this role
This isn't a maintenance role. The product already has serious momentum, and the business is ready to invest behind the right person to unlock the next stage of scale. If you want genuine ownership of a recurring revenue stream, a seat at the table, and the freedom to build a best-in-class subscription engine, this could be a compelling next step.