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Responsibilities
About the Team
The TikTok Consumer Marketing team is a diverse group of innovative and passionate professionals driven by creativity and collaboration. We're looking for a highly organized, independent Strategy Manager to develop and execute our user communications strategy.
About the Role
The Strategy Manager will support the User Communications Strategy team to ensure our users receive timely, valuable communication. In this role, you'll create and execute scaled communication strategies through push notifications, in-app messages and additional communication channels for TikTok users in the EMEA region. You must be capable of sorting through many competing priorities, defining processes, executing with precision, and succeeding in a complex and fast-paced environment. This role will liaise with Marketing and Communications, Analytics, and Product teams.
Responsibilities
- Develop and execute user communication strategies across push notifications, in-app messaging, and other owned channels to drive user engagement, retention, and platform affinity.
- Translate global marketing priorities into localized communication plans that resonate with users across diverse EMEA markets, leveraging insights and trends
- Build and manage content calendars and campaign timelines in collaboration with regional and global stakeholders.
- Own the end-to-end execution of campaigns, including message development, segmentation, QA, scheduling, and performance tracking.
- Create and adapt high-quality campaign messaging that aligns with brand guidelines and contributes to a consistent user experience.
- Develop A/B testing and experimentation roadmaps to optimize communication effectiveness, personalization, and timing.
- Collaborate cross-functionally with Marketing and Communications, Data Analytics, and Product teams, to ensure alignment across strategy and execution.
- Analyze campaign performance using measurement frameworks to extract actionable insights and improve future messaging strategies.
- Apply trends, campaign data, and platform performance metrics to optimise communications and inform campaign planning support where applicable.
- Maintain cultural relevance and market sensitivity, ensuring communication is aligned with local language and trends across EMEA.
Qualifications
Minimum Qualifications
- At least 3+ years of experience in consumer marketing, lifecycle/CRM marketing, digital communications, brand marketing or advertising agency experience, in a cross-functional, fast-paced environment.
- Familiarity with campaign management workflows and ability to manage multiple projects independently while ensuring alignment with timeline, quality, and performance standards.
- Excellent writing, communication, organizational and interpersonal skills; experience developing messaging content and collaborating on creative materials.
- Strong analytical and executional skills, with experience applying insights and measurement principles to continuously improve campaign performance.
Preferred Qualifications
- Experience working on projects involving cross-functional team collaboration.
- Excellent project management and communication abilities, with a collaborative mindset and attention to detail.
- Team player, ability to engage on all levels of the organization
- Passionate about entertainment and digital content; knowledge of the media landscape and major trends in the industry
- Solid understanding of TikTok user experience
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Technology, Information and Internet and Entertainment
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