Brand Manager
(Internal title - Senior Associate Customer Marketing)
Location: Frimley, Surrey
Function: Marketing
Overview
Are you ready to shape the future of some of the world’s most trusted household brands like Glade, Raid, Mr Muscle and Pledge?
In this pivotal role, you’ll lead brand strategy and execution, partnering cross-functionally with Sales, Category, Demand Planning, Finance, and other key stakeholders to deliver standout brand performance. You’ll be at the heart of driving commercial success—boosting sales, profit, and market share—while uncovering growth opportunities, harnessing consumer insights, and building powerful customer relationships.
This is more than a marketing role—it’s a chance to make a lasting impact with brands that people love and trust every day.
What’s in it for you?
* Flexible starting and finishing times + 4.5 day working week
* Profit Share, Pension, Life cover & Health Insurance
* Newly refurbished Gym, Free Classes and New Spin Studio!
* Shuttle bus service from local train stations, EV charging points + Cycle to work Scheme
Responsibilities
* Brand Leadership: Partner with the Customer Marketing Manager to establish and implement robust trade and brand strategies, ensuring new product launches and core brand messages align with cluster and regional goals.
* Customer Engagement and Brand Representation: Lead and present brand strategies to key customers, building strong partnerships through impactful launch plans and securing alignment on activation initiatives.
* Business Planning and Pricing: Provide strategic direction in annual business planning for key partners, including the development and execution of pricing and promotional strategies in collaboration with Sales.
* E-Commerce Development: Actively participate and influence the e-commerce strategy, contributing to digital-first initiatives for the brand.
* Special Projects and Packs: Oversee special pack strategies, ensuring alignment with brand guidelines and business objectives.
* Retail Excellence: Drive excellence in execution at POS by coordinating with Category Management, Shopper Marketing and Sales to ensure optimal distribution and impactful in-store displays.
* Promotional Development: Collaborate with Customer Marketing Manager and Finance teams to create, execute, and analyse promotional activities, ensuring a strong alignment with brand equity and promotional guidelines.
* Performance Tracking: Monitor key performance indicators for the category, including distribution, competitive activities, providing actionable insights.
* Budget Management: Manage and optimise the local brand marketing budget, ensuring strategic allocation for maximum ROI.
* Media Management: Oversee the local media plan, working closely with the Regional team to refine strategies and adjust based on performance.
Experience you’ll bring:
* Marketing background in an FMCG environment, with knowledge of the UK Grocery market
* Solid analytical skills with experience using market data (e.g. AC Nielsen)
* Good MS Office experience especially Excel
* Excellent Presentation Skills
* Willingness to travel within the UK and to the Regional HQ in Switzerland
* Valid driving license, for customer meetings and regular store checks
* Mobility to work internationally. At least Switzerland.
* Degree level education or equivalent
Behaviours you’ll need:
* Results-Driven Initiative: Proactively manages projects with a focus on achieving results quickly and efficiently.
* Integrity and Self-Motivation: Acts independently with integrity, taking ownership and moving tasks forward.
* Organisational and Planning Skills: Can effectively prioritise and organise multiple tasks to balance competing demands.
* Strategic and Impact-Oriented: Applies strategic thinking to strengthen brand impact and meet business goals.
* Effective Communicator and Collaborator: Builds strong relationships across all levels and functions, even in fast-paced or ambiguous settings.
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Inclusion & Diversity
We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.
We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
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