Join to apply for the Head of Sales and Marketing role at TipTopJob
Location: Darwen (National travel required)
Working Hours: 9am – 5pm
Salary: A GBP 60,000 plus bonus
About the Company
Our client is a well-established and successful organisation operating within the insurance claims management sector, authorised and regulated by the FCA. As well as managing end-to-end property insurance claims on behalf of policyholders, we have grown a national franchise network delivering our proven business model across the UK. They are committed to continued brand elevation, market expansion, and strengthening our strategic partnerships with insurers, brokers and associated referral partners.
Purpose of the Role
To lead and develop the Sales and Marketing strategy to significantly increase brand recognition, market share and high-quality referrals. The Head of Sales and Marketing will play a pivotal role while supporting the commercial success of the nationwide franchise network. This role will develop insight-led campaigns, broker/insurer relationship strategies, and drive the performance of both the central marketing function and the network’s local business development activity.
Key Responsibilities
Strategic Leadership
* Develop and implement the company’s UK-wide Sales and Marketing strategy aligned to business growth objectives.
* Lead brand positioning to establish the company as a recognised consumer‑trusted brand in the property claims sector.
* Represent Sales and Marketing at Senior Management Team level, contributing to strategic plans, budgeting, risk management and commercial priorities.
* Ensure all marketing and promotional activity reflects FCA regulatory requirements and compliant customer communications standards.
Business Development and Relationship Growth
* Strengthen and expand relationships with insurers, brokers, loss assessors and professional referral networks.
* Identify and secure new high‑value referral partnerships and commercial opportunities.
* Provide strategic leadership, coaching and direction to franchisees in developing their local business development activity.
* Introduce and monitor processes for lead quality, referral conversion, and performance measurement.
Marketing Leadership
* Oversee brand, digital, PR, content, and communications strategy to maximise audience reach and trust.
* Ensure the consistent and compliant use of brand identity across the entire franchise network.
* Drive insight‑led marketing: market segmentation, competitor analysis, consumer journey mapping and messaging refinement.
* Deliver targeted campaigns to increase both national inbound enquiries and local franchise lead generation.
Sales Performance Management
* Lead and develop a high‑performing Sales and Marketing team with clear KPIs, accountability and professional development plans.
* Introduce robust performance dashboards and reporting tools to track pipeline, conversion, ROI and cost of acquisition.
* Work with Finance and Operations Directors to forecast revenue, monitor margins and contribute to commercial decision‑making.
Franchise Support and Network Growth
* Develop marketing and sales training programmes for franchisees (onboarding, ongoing development, coaching).
* Drive adoption of CRM, reporting systems and lead management processes across the network.
* Support Franchise Recruitment activity in collaboration with Managing Director, ensuring brand reach supports network expansion.
Essential Qualifications, Experience and Skills
* Senior Sales and Marketing leadership experience, ideally within insurance, financial services, or a regulated environment.
* Demonstrable success in growing brand presence and demand generation at national scale.
* Strong track record of building and managing strategic commercial partnerships.
* Experience coaching teams and/or distributed networks to achieve consistent standards.
* Strong analytical mindset with ability to interpret data, market insight and f
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