Digital Marketing Executive – Programmatic & Paid Social
Salary: £35,000 to £40,000 base + 12% bonus and benefits
Location: Hemel Hempstead
Working setup: Hybrid (3 days in office) | Onsite parking
If you’re happiest when you’re deep in platforms, pulling levers that shift performance of digital campaigns, this one will feel like home.
If you’ve maybe begun your career agency side working in a specialist programmatic executive remit, and your next step is either to Snr Exec or Account Management, it will seem like more of the same, just with a higher degree of autonomy. Whereas, taking this route will give you added strings to your bow, broadening your career as well as technical skills, giving you that opportunity to become a more rounded digital performance marketer.
Why? Because this isn't a role just doing programmatic - it's also giving you the opportunity to learn Paid Social as well.
This opportunity is with a major UK consumer brand in the leisure and hospitality space working as part of their performance marketing function. It's a small team, but one with a high degree of importance within their digital performance function. Since they drive a lot of leads across the company's product categories.
This will ultimately be your first potential step from single channel specialist into a broader ‘performance marketing’ direction.
The role in real terms
Programmatic campaign management– this will be from the hands‑on set up, running, monitoring, optimisation and reporting – so everything you’d expect from a technical perspective and, needs someone who really is fluent with a platform like DV360 in order to deliver effectively.
Being technically proficient here is important, as you will be handling everything end-to-end.
Paid Social campaigns – if you’ve handled these before, great – but if not, this is the learning opportunity with this role, and will include the relevant platforms they’re built and executed over. Both campaign channels will have a clear focus on driving high‑quality traffic and strong outcomes, not vanity metrics.
These guys tend to play with big budgets across their performance marketing channels (in the 8 digit space), so you can expect the campaigns you’ll be working on are going to be highly visible.
What that tends to look like day‑to‑day:
* Planning, launching and optimising Programmatic activity with clear performance goals
* Managing campaigns across key platforms including DV360, Campaign Manager, and Google Ads
* Monitoring pacing, budgets and delivery, then making smart changes based on what the data is saying
* Working with creative and brand stakeholders so messaging, formats and assets are fit for purpose (and actually drive results)
* Keeping reporting useful and actionable: performance updates, insights, learnings, and next steps
* Supporting Paid Social activity where needed, but with the role weighted clearly towards Programmatic
* Partnering with a senior channel lead, learning fast and contributing to how the channel evolves
This isn’t one of those roles where Programmatic sits in the background as an afterthought. It’s central, visible, and taken seriously.
You’ll get:
* Proper ownership in Programmatic campaigns, not just “assisting”
* A chance to become sharper on optimisation, testing and measurement
* Exposure to wider commercial thinking, not just platform work
You’ll like this role because it has momentum.
You’re not being hired to “maintain”. You’re being hired to improve and grow the channels, and you’ll be surrounded by teams that care about creative quality and performance insight.
If you’re thinking longer‑term, this role sets you up nicely for:
* stepping into broader channel ownership
* developing stronger commercial confidence
* becoming a more rounded performance marketer (Paid Social + Programmatic is a strong combo)
What we’re looking for
Ideal background:
* A couple of years commercial experience with hands‑on Programmatic campaign skills in a Consumer facing industry
* Sound knowledge of DV360 – (knowledge of Campaign Manager, and Google Ads is a plus)
* Strong with numbers and genuinely comfortable working with data day to day
* Organised, detail-focused, and able to keep campaigns running cleanly
* Confident using Excel and reporting performance clearly
* Comfortable dealing with multiple stakeholders (and keeping things moving)
Bonus points if you’ve worked in a fast‑paced consumer brand environment, or even from a digital agency doing this for a client, or maybe even have a broader view of digital marketing beyond your core channels.
Working pattern & package
* Hybrid working: 3 days a week in the office, 2 from home
* £35,000 to £40,000 base
* 12% bonus, Pension, Healthcare, Holiday discounts and additional benefits
* Onsite parking available
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK.
You can share your Linked-in profile or email me a CV– it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Colin Doree
Recruiter | Blue Pelican
01892 507122
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