We are looking for a CRM Executive to join the Digital team at Harrods. This is a new role within the CRM team to support the exciting growth of our Beauty division at Harrods.
About The Role
The CRM Executive plays a key part within the CRM team and supports both the Retention and CRM Managers with delivering on the Lifecycle and BAU strategies across all channels (Email, SMS, Push and Direct Mail). You will work closely with the Beauty Marketing and Loyalty teams on supporting their promotional initiatives for each of our H Beauty regional stores and our sub-loyalty program.
In this role you will own and lead on multiple projects including lifecycle strategies and technical automated and service campaigns. You will have the opportunity to present back to leadership and key stakeholders on the performance of our CRM campaigns and the current state of play of our AB testing plan.
About You
The ideal candidate will be someone who has previous experience in owning or supporting with a strategy for a CRM Channel as well as developing strategic and execution of automated lifecycle trigger communications. It is important that you have experience in automation and where it runs in the background.
You will also;
* Previous experience Owning or supporting with a strategy for a CRM Channel
* Previous experience developing strategic and execution of automated lifecycle trigger communications
* Be able to multitask in an everchanging fast paced environment
* Good understanding of ESPs and Google Analytics - SAP or similar Is desirable
* Understand email best practises and GDPR
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.
In return, you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.
Uniquely You
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods #J-18808-Ljbffr