Job Description
Are you a data-driven marketer with a passion for customer engagement? Topps Tiles is seeking a CRM & Loyalty Manager to manage our direct communications and loyalty initiatives. Reporting into the Head of CRM & Loyalty, you'll manage campaigns across email, SMS, and direct mail, using Bloomreach to refine segmentation and personalisation strategies that drive customer engagement and sales. From optimising loyalty schemes to enhancing automated customer journeys, you'll play a pivotal role in shaping our CRM growth strategy. If you're ready to make a measurable impact in a dynamic retail environment, we'd love to hear from you!
Key Accountabilities
Customer Loyalty
* To manage the implementation of our customer loyalty schemes to increase customer engagement, frequency and spend. This incudes:
* Project managing trials for new mechanics and scheme improvements
* Managing the communications of our Gold Trader VIP programme including automated comms architecture and data science process to select and reclassify Golds.
* To organise research which helps us understand customer loyalty and opinions such as surveys, focus groups and brand trackers.
* Trade campaigns and competitions such as digital gameification, supplier-funded competitions, and trade mailers
Direct Communications & CRM
1. To define the direct co...