Overview
Senior Manager, Content Creation and Curation (CRM) at Expedia Group. The Content and Comprehension Team is focused on modernizing and optimizing how content powers high-performing CRM campaigns. The Senior Manager will architect, manage, and ensure the effectiveness of content systems, processes, and outputs across all brands as we centralize and scale a Content Library (Content Bank).
Responsibilities
* Content Bank Architecture & Tool Leadership
o Lead the setup and ongoing optimization of the content management tool
o Partner with Production to drive development of the Content Library’s taxonomy—defining categories, tagging standards, meta-data structures, and searchability features for scalable and consistent usage
o Oversee content governance, version control, naming conventions, and the regular refresh of the content library
* End-to-End Workflow Management
o Design and implement content intake, creation, approval, QA, localization, and deployment processes that serve diverse campaigns and brands
o Own workflow documentation, hand-offs, service level agreements (SLAs), and streamlining of cross-team operations
* Content Creation & Creative Collaboration
o Translate business needs into actionable creative and copywriting requirements, optimizing for test variants and brand positioning
o Ensure consistent tone of voice, creative standards, and best practices across all published campaigns
* Technical Enablement & Automation
o Leverage automation, AI, and dynamic content capabilities within the library for enhanced speed, personalization, and performance measurement
o Ensure robust tagging and integration to facilitate efficient content retrieval and campaign deployment
* Stakeholder Management & Training
o Act as a key point of contact between Content Creation, Production, CRM, Brand Creative, UX, Legal, and external partners
o Develop and implement content library onboarding, documentation, governance, and training programs for all stakeholders
* Performance & Feedback
o Monitor and report on usage, accuracy, turnaround times, and key KPIs (e.g., % of emails using the library, error rate, satisfaction)
Experience & Qualifications
* Minimum 10 years in content management, content operations, or digital asset management
* Significant experience architecting, launching, and scaling content libraries or banks within a CRM or marketing context
* Deep understanding of taxonomy, content tagging strategies, meta-data frameworks, versioning, and digital asset management best practices
* Experience designing and optimizing workflow across the full content lifecycle: briefing, creation, review, QA, deployment, and performance analytics
* Strong background in creative collaboration—translating strategic briefs, ensuring copywriting standards, and managing visual asset production
* Familiarity with AI/automation tools for content generation, content testing, or modular campaign assembly
* Exceptional stakeholder management, change management, and internal communications skills
* Experience delivering training and process documentation for large, distributed teams
* Analytically minded; comfortable using metrics and audits to drive continuous improvement
Compensation & Benefits
The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. We provide wellness & travel reimbursement, travel discounts, and IATAN membership. View our full list of benefits.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named a Best Place to Work on Glassdoor in 2024 and to be recognized for award-winning culture by Forbes, TIME, Disability:IN, and others. Expedia Group’s family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
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