Product Director
Location: Wilmslow (Hybrid 3 days office, 2
from home)
Salary: Competitive
We’re Citation Group. A group of businesses on a mission to make life easier for small and medium-sized companies. We get that running a business is tough. You’re spinning plates trying to keep your customers happy, stay on top of rules and regulations, look after your team, and somehow still grow.
We’re on a mission to transform how SMEs achieve and maintain certification that drives real value for their businesses. As we continue to scale, we’re looking for an exceptional Product Director to take full ownership of our Certification portfolio, spanning Cyber, BeCert, SMAS, and our Global ISO services.
This is a rare opportunity to lead one of the highest-growth areas of the Citation Group portfolio, that supports over 23k clients with £40m ARR.
You’ll join at a pivotal moment where strategic freedom, commercial ambition, and deep market need converge. We’re looking for someone who combines sharp business thinking with customer obsession, and who thrives in an environment where ideas turn into outcomes, quickly.
The certification portfolio sits at the heart of our client value proposition enabling commercial growth, protecting customers’ digital and operational assets, and embedding trust and compliance into their everyday workflows. These services are critical to how our clients operate and grow—and the roadmap ahead will build even deeper integration and automation to deliver on our product north star: making protection and compliance effortless, embedded, and empowering for every SME we serve.
The role:
* Growth at your fingertips: Our Cyber, BeCert, and SMAS services are growing rapidly and we’re only scratching the surface. This role gives you the keys to scale these platforms and define what certification looks like for thousands of SMEs in the UK and beyond.
* Strategic autonomy: You’ll shape the roadmap, define the vision, and build the case for investment. You’ll be given the freedom to challenge how things are done and the backing to make things happen.
* A voice in strategic decision-making: Reporting to the Chief Product Officer and working closely with Commercial, Tech, Marketing, and Operations, you’ll help shape Citation’s next chapter as a more product- and innovation-oriented business. You’ll have direct access to the executive leadership team and investors.
* End-to-end ownership: From proposition design to customer journey and go-to-market. You’ll be accountable for delivering real impact, not just features.
What you’ll be doing:
* Own and drive the product strategy and roadmap for our entire Certification portfolio.
* Identify new commercial opportunities across markets, customer segments, and compliance verticals—and turn them into actionable product bets.
* Work closely with cross-functional teams to deliver scalable, profitable, and differentiated propositions.
* Build strong relationships with stakeholders in Sales, Service Delivery, Technology, and Marketing to create joined-up, high-performing delivery plans.
* Use data, customer insight, and experimentation to drive decision-making at pace.
* Play a leading role in shaping how we grow as a modern, commercially-minded product organisation.
About you:
* A commercially astute, execution-focused product leader with proven experience in a high-growth B2B or compliance-oriented environment.
* Someone who combines strategy with sleeves-up delivery—comfortable switching between vision and detail.
* Track record of bringing to market new propositions and scaling them successfully.
* Strong understanding of product economics, pricing, packaging, and monetisation strategies.
* Experience working with operational, sales, and technology teams to create seamless customer experiences.
* An entrepreneurial mindset: self-starting, accountable, and confident challenging the status quo.
Here’s a taste of the perks we roll out for our extraordinary team members:
* 25 Days of Holiday + Bank: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
* Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
* Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
* Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
* Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
* Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!
* Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.
Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!