Job Description
Product Marketing Manager ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and time, and a global leader in business outsourcing services, analytics, and compliance expertise. The international market is an important contributor to ADP’s global growth strategy. As Product Marketing Manager for the international division, you’ll be a key member of our Product Marketing team and play a critical role in ensuring the success of a company's products and services by developing and executing effective marketing strategies that drive product and service adoption, contribute to building brand equity, and drive business value and revenue growth for our UK and Dutch markets.
The successful candidate will demonstrate a strong combination of education, marketing expertise, communication skills, analytical skills, collaboration skills, creativity, project management skills and a commercial track record of product marketing experience with a focus on Human Capital Management domain. What You’ll Do: • Define the product positioning: Based on the research, define the product's unique selling proposition (USP) and positioning in the market. Identify the key benefits and features of the product that resonate with the target audience.
• Define and maintain the product brand architecture and taxonomy to simplify the messaging and deliver consiste...