Shopper Marketing Manager – Plant based & Dairy – Tesco & Waitrose
About The Job
Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2026. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey click HERE.
Please note This role is a fixed term contract until December 2026.
Role Purpose
To deliver excellent execution within key strategic grocery customers, responsible for the management and delivery of the Shopper strategy across all Dairy and Plant based categories in Tesco & Waitrose.
Key Activities
Analytics
* Analysis of shopper data and previous activations to provide insight for campaign plans by customer – Monthly budget forecasting and reviews by category, adjusting accordingly based on data – Ownership and delivery of campaign performance and target tracking
Customer Engagement
* Nurture and manage your day‑to‑day customer contacts
Project Management
* Working closely with Sales and Marketing ICX team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
* Responsible for the excellent execution of NPD in specific customers
* Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
* Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI
Team Engagement & Development
* Being an active member of the Shopper team
* Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day‑to‑day challenges
Qualifications
We would like you to demonstrate your following key skills
Leadership Expectations
* Able to build good relationships authentically and quickly
* Able to work autonomously to find solutions to challenges
* Able to build their network and can engage others through clear communication
Functional Capabilities
* Understanding and experience of successful project management
* Ability to use questioning and listening to gain true needs of customer/ agency
* Able to demonstrate experience of successful negotiations
* Good level of commercial acumen
Salary Bracket £45,000 to £57,000 per annum.
About Us
At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.
We believe in the benefits of working both in the office hub and at home. Time in the hub enhances community, problem solving and innovation, while home working supports focus, learning and wellness. Our hybrid working framework is designed to help you perform your role in the most efficient way. Your manager will guide how you split your time between home and your nearest hub, based on your role and business needs.
The aim is to support you in doing your best work, while creating connection moments that matter.
We have a range of flexible benefits and excellent rewards, click here to find out more.
Inclusion and Diversity (I&D) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
The closing date for applications is 24/11, you will therefore hear about your application after this date.
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