Responsibilities
* Leadership and Team Building: Hire, onboard and coach a high‑performing team of PMMs across Elysia’s core markets. Develop and manage a Product Marketing Operating Model, including market segmentation frameworks, launch playbooks and feedback processes that work within Elysia’s Operating Model.
* Market and Customer Strategy: Collaborate closely with the commercial team to drive segmentation, TAM/SAM/SOM analysis and persona development across Auto, ESS and Heavy Industry. Prioritize market opportunities and influence product‑road‑map decisions through rigorous research and data‑backed recommendations. Own market intelligence and uncover deep insights on how our customers think and act, ensuring that rigorous customer discovery at Elysia is a necessity with actionable outcomes. Disseminate insights to the Elysia team to provide everyone with the necessary context for strategic decisions. At Elysia we believe that everyone is on the product team so should understand our customers deeply.
* Positioning, Messaging and Storytelling: Own the positioning and messaging playbook for Elysia’s entire product suite across our core markets. Craft differentiated, audience‑specific value propositions that roll up to a cohesive Elysia narrative. Ensure every asset from website copy to executive keynotes reinforces our brand promise and technical leadership.
* Go‑to‑Market: Run integrated launch programs that meet or exceed adoption, revenue and awareness targets. Partner with Growth Marketing to define funnel metrics, success criteria and experiment road maps. Deliver best‑in‑class sales enablement tools and training. Design and execute targeted ABM and co‑marketing campaigns. Create jaw‑dropping marketing collateral that clearly and consistently defines Elysia’s value propositions and aligns with our overall brand. Partner with the marketing team to co‑ordinate new product launches that make a significant impact. Liaise closely with the wider Fortescue Marketing, Communications and Product Marketing teams to seamlessly integrate the value of Elysia products within Fortescue Zero’s other products.
Qualifications
* 5+ years prior product marketing experience with a strong preference for people that have worked in B2B software within the energy or automotive sector.
* Demonstrated success owning multi‑segment GTM and scaling PMM teams.
* Prior experience building a product marketing function within a Startup/Scaleup environment is highly preferable.
* Excellent verbal and written communication skills and able to provide previous examples of translating highly technical content into clear value propositions for both technical and non‑technical audiences.
* Strong executive presence with prior experience reporting directly to executive/C‑level.
* Customer and delivery obsessed.
* Nice to have: Technical background e.g. BSc/MSc Physics, Maths, Engineering, Chemistry, Computer Science.
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