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Marketing coordinator

Gillingham (Kent)
Marketing coordinator
Posted: 23 February
Offer description

This is a part time flexible position. Candidates will ideally work a 25 hour week. The Marketing Co-ordinator will support the delivery of effective marketing initiatives to enhance Primech’s brand presence across both public and private sectors. This role will assist with external and internal communications, website management, content creation, social media, bid support, and marketing activities to help generate measurable results. The role provides an excellent opportunity to gain broad marketing experience in a Mechanical & Electrical (M&E) environment while contributing to Primech’s business growth. Job Description: External Communications Strategy: Develop, implement, and manage a comprehensive marketing and communications strategy to position the company as a leader in the Mechanical & Electrical industry. Internal Communications: Maintain effective internal communications to ensure employees are informed and engaged with the company’s mission and goals. Website Management: Ensure the company website is user-friendly, visually appealing, and effectively communicates the brand and value proposition. Collaborate with the SEO provider to increase visibility, organic traffic, and conversions. Brand Presence: Create and maintain a strong brand presence across public and private sectors, focusing on B2B clients including Education, Defence, and Emergency Services. Develop occasional white papers and case studies. Agency Management: Identify, liaise with, and manage external agencies within agreed budgets. Bid Writing: Coordinate with the Estimating Team to prepare high-quality bids and proposals to secure new business opportunities. Business Development Support: Collaborate with the Business Development team to identify market trends, develop strategies, and support client acquisition efforts. Marketing Budget Management: Plan and execute marketing activities within approved budgets, ensuring cost efficiency and ROI. Other Marketing Activities: Oversee additional marketing initiatives, including event management and exhibitions, in collaboration with the Office Manager. Produce printed and digital promotional materials such as brochures and leaflets to communicate the company’s message consistently. Social Media: Plan, create, and execute social media campaigns across platforms such as LinkedIn and Instagram using tools like Canva. Ensure content is prepared in advance for review and approval. Newsletters & Communications: Design and distribute quarterly internal and external newsletters to ensure consistent messaging with key stakeholders. Reporting & Analytics: Provide actionable marketing reports on engagement, lead generation, conversion rates, and campaign performance to support decision-making and continuous improvement. Content Creation: Obtain and produce content for social media, case studies, website, and newsletters using in-house photography or external suppliers when necessary. Site Visits: Conduct occasional site visits to stay informed about ongoing projects and identify opportunities for content across various media formats. Requirements Knowledge of M&E or Construction environment would be an advantage Marketing knowledge & background Excellent Teamwork Confidence to liaise with many different teams Excellent Attention to detail Strategic Thinking Creativity and Innovation Analytical Skills Communication and Interpersonal Skills Excellent Organisational Skills Minimum of 2-3 years of experience in a marketing role, preferably within Construction or the M&E sector Proven experience in developing and executing successful marketing strategies Proven experience in social media, creating content & working on social media strategies Strong understanding of B2B marketing principles and relationship building Excellent written and verbal communication skills Ability to manage multiple projects and meet deadlines Strong leadership and team management skills Creative Skills – photography/delivering self-content creating skills would be an advantage Benefits Company Pension 21 Days Holiday plus Bank Holidays (pro rata’ed) Apple IT equipment Ongoing Training Team Building Office based position – however site visits will be required to gain content 25 hours a week – over 5 days – flexibility of hours on both sides Site visits

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