Helping Hands is seeking a Senior Digital Marketing Manager to lead our paid media strategy and execution. This role is central to driving digital growth through performance marketing, with a focus on PPC, display, and paid social. You’ll work closely with internal teams and agency partners to deliver integrated campaigns that support our business goals.
This is a hybrid role with 50% of your time to be spent working from our Support Office in Alcester.
Key Responsibilities
* Paid Media Strategy: Develop and manage data-driven campaigns across Google, Microsoft, Meta, LinkedIn, and other platforms. Set clear performance targets and oversee agency delivery.
* CRO & UX Collaboration: Work with UX and web teams to optimise landing pages and improve conversion rates.
* Campaign Management: Coordinate cross-channel campaigns with content, SEO, and social teams to ensure consistent messaging.
* Analytics & Attribution: Own performance dashboards and refine attribution models to guide budget decisions.
* Team Leadership: Support and develop team members, including a Paid Media Executive and Social Media Manager.
* Compliance & Process: Ensure all campaigns comply with GDPR and sector-specific advertising standards.
* Budget Management: Manage the paid media budget and reallocate spend based on performance insights.
What We’re Looking For
Essential:
* Strong experience with Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Campaign Manager.
* Proven ability to lead agencies and deliver high-performing campaigns.
* Solid understanding of CRO and UX principles.
* Ability to communicate performance insights clearly to senior stakeholders.
* Collaborative leadership style with a focus on continuous improvement.
Desirable:
* Experience with AI-driven marketing tools.
* Project management certification (e.g., Prince2, AgilePM).
* Background in regulated sectors such as healthcare or financial services.
Why Join Helping Hands?
This is an opportunity to take ownership of a key area within a growing digital team. You’ll have the autonomy to shape strategy, lead innovation, and make a measurable impact in a purpose driven organisation. We also offer our employees the following benefits -
* 25 days annual leave rising to 27 dependent on service
* Hybrid working, with 50% of your time spend in the office, and 50% at home
* Competitive salary of up to £60,000 a year