Head of Journeys and Personalisation
Job reference: REQ000934
£56,297pa + excellent benefits
Woking, Surrey GU21 4LL / Hybrid Working
Hybrid working: Minimum 40% in person collaboration per month
About the role
We’re excited to be recruiting a Head of Journeys and Personalisation to lead the design and optimisation of full lifecycle digitally-enabled journeys and personalised supporter experiences at WWF-UK.
In this role, you’ll be responsible for shaping how supporters experience WWF-UK across their full lifecycle, ensuring journeys are relevant, engaging and aligned to both supporter needs and organisational priorities. You’ll lead and develop an existing email team that will, over time, evolve our journeys and personalisation capabilities and play a key role in a new Supporter Experience Directorate.
Working closely with colleagues across departments — particularly product owners, data and technology — you’ll design joined up, data, informed lifecycle journeys that guide appropriate next actions, build trust and deepen long-term supporter value. You’ll embed the use of insight, segmentation and experimentation into journey design. Your work will play a critical role in improving supporter satisfaction, trust and loyalty, while ensuring personalisation is use...