Overview
We’re looking for a dynamic and commercially confident Head of Marketing to lead the function day-to-day, inspire and grow our team, and deliver stand-out campaigns that drive revenue and build long-term brand equity across the KERB Group. As Head of Marketing, you’ll be responsible for turning strategy into action, leading a team of Marketing Managers and agencies to deliver best-in-class, multi-channel campaigns. You’ll combine creativity with commercial acumen, ensuring KERB’s voice is distinctive, its food halls and venues are full, and its social impact story is powerfully told. You’ll be a natural leader who thrives in fast-paced environments, confident presenting at senior level and decisive in your approach. This is a role for someone who can balance big-picture brand vision with hands-on execution.
* Leadership & Team Management:
* Lead, inspire and mentor the Marketing team, ensuring clear KPIs, accountability, and development.
* Manage agency partnerships effectively, ensuring efficiency and high performance.
* Foster a culture of creativity, collaboration, and results.
* Translate the Group marketing strategy into effective campaigns across all venues, events, and projects.
* Partner with the Marketing Director on long-term strategic planning, annual budgets, and quarterly objectives.
* Lead on developing and executing the marketing strategy for each business unit.
* Campaign Delivery & Channels:
* Drive fully integrated 360 campaigns that deliver measurable ROI.
* Oversee use of all marketing channels (digital, CRM, social, OOH, experiential, PR) to engage and grow audiences.
* Ensure a consistent and powerful brand identity across all touchpoints.
* Commercial & Data Focus:
* Set and monitor marketing budgets, optimizing spend against performance.
* Continue to develop processes for robust reporting, insights, and recommendations.
* Monitor competitors and market trends, feeding insights into strategy.
* Cross-Functional Impact:
* Work closely with Sales, Events, People and Operations teams to boost brand awareness and revenue.
* Champion customer insights, ensuring KERB offers remain relevant and compelling.
What You’ll Bring To KERB
* Proven experience as a Head of Marketing (2+ years), ideally within hospitality, leisure, or food & drink.
* Track record of delivering high-performing 360 campaigns with measurable ROI.
* Strong leadership skills with experience managing and developing teams.
* Excellent commercial and data acumen; comfortable managing budgets and making data-led decisions.
* Strong communicator and presenter, able to influence at board level.
* Strong grasp of all marketing channels - digital, CRM, content, social, on-site and OOH.
* Skilled project manager with the ability to juggle multiple complex initiatives at pace.
* Familiarity with marketing tools (WordPress, CRM/email platforms, paid digital channels).
* Design literacy (Canva/Figma/Adobe) a plus, but strategic direction is key.
What You’ll Get By Joining KERB
* Generous F&B discount across KERB food and drinks
* 25 days holiday (excluding bank holidays) + birthday day off
* Health Cash Plan (BHSF)
* Personal Wellbeing Allowance (Juno)
* CODE App Membership
* Private Medical Insurance (Vitality)
* Employee Assistance Program (EAP)
* Cycle To Work scheme
* Annual season ticket loan
* Enhanced maternity/paternity/adoption leave after 2 years
* A London Living Wage and Disability Confident Committed employer
* A Best Companies accredited employer
Diversity & Inclusion
As part of our values, we are dedicated to fostering a culture of inclusivity at KERB. We actively celebrate our teams’ differences and welcome everyone to share accommodations or reasonable adjustments required during the recruitment process.
About KERB
KERB focuses on incubation and growth of innovative, independent food businesses. We run street food markets, workshops, consultancy, bars, food halls in Central London and across the US and Germany, and have developed a growing corporate catering company, KERB Events Limited. We are a food-obsessed and people-first company who believe that everyone with a bit of spark should have the opportunity to ignite it.
Note: This description excludes listings, postings, or references to other roles or locations not relevant to the Head of Marketing position.
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