Overview
Company Description
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of rare disease patients. Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.
Job Description
The Global Brand Director will support the pre-commercialization / commercialization strategic and tactical plan in close collaboration with the entire Global Specialty Care TA cross functional team, the Global Medical and Scientific Affairs team and in support of in-country sales and marketing.
This role will play a pivotal role in brand operations to include Strategic and Tactical Plan Development, Branding and Creative, Strategic Communication, Budget Management, and Key Performance Indicator Monitoring.
Responsibilities
* Drive the Olezarsen brand, in close partnership with the Senior Global Brand Director Olezarsen to ensure a successful launch, ensuring strategies are developed and executed in a timely manner to realize product potential and support country activities
* Support the development and coordinate the implementation of Global cross-functional Brand Strategy, positioning and communication, congress strategy, KOL management, and Training plan across all regions, affiliates and Sobi markets during all phases of Olezarsen life cycle, funneled into the Global Commercialization Plan
* Own the day to day brand marketing activities in alignment with major milestones, budget and defined KPIs
* Work with Global teams, including cross-functional representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, Finance and align team output to an integrated strategy for the brand
* Partner strategically and operationally with the Senior Brand Director Olezarsen in daily activities and specific processes (e.g. LRP, EPR/SPR/ExCom reviews, CEO Meetings)
* Build and nurture a fruitful partnership with Affiliates to gather key insights and provide strategic guidance and tactical support for local launch preparation and execution in line with business opportunities and needs
* Engage with external stakeholders (e.g. KOLs) to set the foundation to realize Olezarsen’s ambition
* Control of External Expenses, promotion, and advertisement, maximizing Sobi resources and aligning with financial requirements and forecasting; ensure product(s) A&P stays within budget
* Represent the commercial function in the Global Enterprise Team (GET) as a core member and work with peers to guarantee synergies and address common obstacles; liaise with Ionis (commercialization partner) to maximize global footprint
* Operate with high ethical standards in line with Sobi values and SOPs by ensuring ongoing completion of required training in local regulations and policies and adherence for self and any direct reports
Additional duties may be assigned, as needed.
Qualifications
* University degree level education – medical/science based
* Proven solid experience of global pre-launch and launch activities in rare cardiometabolic disease states (preferably in the lipid space – statins, PCSK9)
* Strong brand management experience in at least 5 years in global roles and/or leadership roles in marketing/commercial departments
* Project Management skills and result-driven attitude
* Multi-stakeholder project management and leadership experience, delivering results on time and within budget
* Additional commercial experiences including sales, market analytics and business intelligence would be a plus
* Ability to manage and coordinate external consultants and agencies
* Demonstrable customer relationship management experience
Skills/Knowledge/Languages
* Fluency in written and spoken English
* Additional European language skills are an advantage
* Proficient IT skills in PowerPoint, Excel and Word
* Adept in using MS Teams
Additional Information
* Required:
* Personal Attributes and other requirements are listed below
Personal Attributes
* Cross cultural awareness, effective communication and team working skills, good interpersonal and social skills
* Flexible/agile with an ability to manage change, operate in an environment of ambiguity and be solution-focused
* Indirect leadership capabilities, ability to influence, motivate and delegate without a direct leadership mandate
* Project management experience
* Excellent planning, organising and coordination skills
* Demonstrate, embrace and align with the company’s values (Care, Ownership, Ambition, Urgency and Partnership)
* Ability to work in ambiguity, uncertainty and stressful situations
* Solid strategic and business acumen
* Track record of personal leadership with ability to influence and get the job done without direct authority
* Cross-cultural working experience
* Knowledgeable in medical and technical aspects
* Autonomy, entrepreneurship, proactivity, solution-oriented and pragmatic attitude
* Effective communication and teamwork
* Personal transparency, candour and integrity
Desired
Ability to see the big picture
Seniority level
* Director
Employment type
* Full-time
Job function
* Health Care Provider
Industries
* Pharmaceutical Manufacturing
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