Are you a strategic marketer with a passion for events, brand storytelling, and audience growth? RXA is seeking an experienced Marketing Manager to lead end-to-end marketing campaigns for Australia’s premier conference & exhibition events.
About the role:
In this role, you will lead the development and execution of innovative, data-driven marketing strategies for a portfolio of B2B trade events, driving attendee engagement, exhibitor success, and revenue growth. Working cross-functionally with internal teams and external stakeholders, you’ll manage targeted campaigns, oversee budgets, and adapt tactics weekly throughout a 15-week cycle to meet performance goals—all while positioning our events as industry leaders.
Reporting to the Group Marketing Manager, this role is based in Chatswood, Sydney with the possibility of combined home/office-based arrangements to have flexible work-life balance.
Responsibilities:
Develop and execute comprehensive marketing strategies across both events to drive attendance, exhibitor ROI, and brand reach
Lead and inspire a team of marketing executives and creative resources to deliver campaign success
Act as the brand guardian, ensuring consistency across all touchpoints
Oversee all campaign elements — digital, social, content, PR, advertising, and media — to build industry presence
Drive content strategy by creating and curating compelling material that resonates with target audiences
Utilise websites and digital platforms to grow loyal, engaged communities and drive event conversions
Build strong relationships with external partners, including PR agencies, media, and industry associations
Manage and report on marketing budgets, campaign ROI, and post-campaign analytics
Deliver performance targets on time and on budget, with regular reporting and data insights to support strategic decisions
Requirements:
Proven experience in a similar marketing role, preferably within the events or exhibitions industry
Strong expertise in campaign management, digital marketing, and content strategy
Excellent analytical and project management skills with the ability to juggle multiple timelines
Data-driven mindset with a focus on ROI and continual improvement
Exceptional stakeholder management, communication, and collaboration skills
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people with numerous Wellbeing initiatives, Paid Parental leave and Volunteering leave, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Discounted Health plan rate and Optical Assistance
Life assurance and income protection
Option to buy additional Annual Leave days
Employee Assistance Program
Flexible working arrangements
Benefits for you and your family
Access to learning and development resources
To learn more about opportunities with Reed Exhibitions (RX) or RELX Global, join ushere:
Ready to take your marketing leadership to the next level? Apply now and play a key role in shaping the success of RX Global Australia.
Apply today and be part of something impactful!
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