Marketing Content Effectiveness Manager
We are looking for a Content Effectiveness Manager to join my FMCG client's comms team to share responsibility with another manager in delivering high-quality creative insights and reporting to the business.
The comms team you will join partners with brands and markets across various FMCG products to drive content and creative effectiveness at scale. The team delivers over 500 creative effectiveness reports annually, builds global best practices, and pilots innovative measurement solutions to continuously improve the impact of our content investments.
Essential Skills
* Experience in Consumer & Market Insights or Creative Effectiveness (client-side or agency side)
* Strong analytical skills with the ability to translate data into compelling storytelling
* Autonomous, proactive, and highly collaborative working style
* Excellent communication and stakeholder management skills
* Able to hit the ground running and start ASAP
* Able to work on site 2/3 days a week in a flexible working environment
* Experience of working in the FMCG sector is preferred,
* Marketing Operations/Content Management experience (5years+)
Core Role Duties
1. Act as the link between our client and marketing agencies to ensure that all content/campaigns are as effective as ...