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This role will lead a marketing team of 3 people to set and execute strategy across 4 Business Units within Stryker's Instruments Division in the UK and Ireland: Neurosurgical, Craniomaxillofacial (CMF), Ear/Nose/Throat (ENT), and Interventional Spine. As a 'player/manager' position, this job will require excellent people management skills to engage, support, coach, and develop the Product Managers responsible for each BU while also owning marketing responsibilities for the CMF brands. Stryker is looking for an individual who will thrive in a fast-paced environment that focuses on customer needs. Below are the essential duties and responsibilities of the role:
Developing the Strategy and Marketing Plan
1. Guides others to deconstruct and extract the strategy from a well-written marketing plan.
2. Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve.
3. Gains organizational alignment to the marketing plan with key stakeholders.
4. Collaborates with other divisions to gather and implement best-practices.
5. Evaluates strategy throughout the process and proposes adjustments and enhancements.
Competitive Insights
6. Coaches others on the market positioning and strengths/weaknesses of key competitors.
7. Shares marketing intelligence and information with team
8. Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
9. Compares, contrasts, and anticipates the different types of competition that will be faced in the future.
Regional Marketing Insights
10. Gathers, interprets, and presents market insights to key business stakeholders.
11. Intimate knowledge customer needs.
12. Coaches the team to gathers and present relevant customer segmentation and value proposition data.
13. Guides sales teams and leaders on how to tailor efforts to meet specific market needs.
14. Develops and executes plans for collecting Voice of Customer and Voice of Sales on products, services and market trends.
15. Influences go-to-market direction based on marketing insights.
Customer Centric Development
16. Improves methods for maintaining customer feedback/ responsiveness.
17. Initiates and drives new products and services based on changing customer needs.
18. Responds to market dynamics and shifts so as to maintain competitive advantage.
Budgets
19. Understands P&L and owns the marketing budget for the region
20. Trains team on established organizational practices in budgeting.
Value Prop Segmentation
21. Challenges teams to employ segmentation methods to improve commercial efficiency.
22. Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage.
23. Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).
24. Coaches teams to use customer insights to validate segmentation work.
Value Prop Targeting & Positioning
25. Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
26. Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
27. Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.
Evidence Generation
28. Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy
29. Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims
Marketing Objective
30. Guides teams in allocating resources to change the loyalty mix of the brand
31. Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.
32. Guides teams in linking the marketing budget to customer acquisition and retention objectives.
Source Volume and Strategic Objective
33. Guides teams through a category definition exercise, challenging conventional thinking as appropriate.
34. Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio.
35. Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.
Sales Enablement
36. Provides clear, strategic and prioritized direction to the field sales organization through written/verbalcommunications, presentations at training meetings and informal interactions
Sales Training
37. Coaches junior colleagues in choosing proper delivery methods for complicated training situations.
Forecasting/IBP
38. Coaches others on sales forecasting methods and tools.
Supply Chain
39. Coach the team on the meaning and importance of PLCM
Pricing
40. Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.
41. Identifies opportunities to modify pricing strategy based on market conditions and PLCM.
Communication Strategy
42. Articulates desired communications outcomes consistent with marketing strategy to MarComm team
Marketing Channel
43. Makes sure the team understands the different channel strategies and associated business implications.
44. Consults on the benefits, risks and considerations for multiple marketing channels.
Effectiveness Measurement
45. Supervises others in their use of data collection, analysis, and reporting tools.
46. Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.
47. Uses measurements to drive improvement in a number of different ways.
Customer Satisfaction
48. Develops an effective KPI strategy for the business.
49. Evaluates strategy throughout the process and proposes adjustments and enhancements.
50. Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.
Business Analytics
51. Teaches others the analytical concepts and techniques used and their application to business decisions.
Other
52. Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
53. Responsible and accountable for actions promoting an environment that fosters personal growth and development.
54. Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
55. Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
56. Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
57. Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
58. Demonstrates financial acumen.
Education & special trainings:
59. Bachelor’s degree required
Qualifications & experience:
60. 8+ years of work experiencerequired
61. 5+ years medical device and marketing experience preferred
62. 2+ years of people management experience preferred
63. Excellent presentation and interpersonal communications skills
64. Strong analytical and problem-solving skills
65. Ability to manage multiple projects while delivering on established timelines
66. Ability to be persuasive in the absence of organizational authority
67. Must be able to understand and work within complex interdivisional procedures and policies
68. Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
About StrykerStryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at