Reports to
Reports to: Head of Data
About the Role
We’re looking for a CRO Manager to join the Data team in a leading digital agency and lead experimentation strategies that drive measurable improvements for our clients’ websites and apps.
Working closely with Digital Analysts and cross-functional teams, you’ll design and deliver data-driven optimisation strategies based on detailed analysis and post-test insights. Your work will focus on improving conversion rates through structured testing, statistical analysis and continuous experimentation.
This role requires a systematic and analytical mindset, using industry-leading tools to develop and execute A/B testing strategies. You’ll collaborate with data specialists, experience design teams and client stakeholders to maximise performance and deliver meaningful results.
Key Responsibilities
* Improve and optimise client conversions through data-driven ideation, execution, reporting and analysis
* Run A/B tests and experimentation programmes, developing hypotheses and recommendations for website improvements
* Use qualitative and quantitative research to inform testing strategies
* Quality Assurance
* QA test implementations before client previews to ensure accuracy and alignment with hypotheses
* Report results, findings and learnings to stakeholders and marketing managers
* Provide actionable insights and recommendations to support client KPIs and performance targets
* Deliver ongoing recommendations to improve user experience and website performance through continuous testing
* Work closely with other marketing teams (e.g. SEO and PPC) to align optimisation strategies with wider marketing activity
* Present testing performance and strategy in internal meetings
* Participate in client calls, meetings and presentations
* Deliver pre-campaign, mid-campaign and post-campaign analysis
* Support wider business needs where required, including training and additional tasks assigned by your manager
Knowledge, Technology & Qualifications
* Degree in a relevant field or equivalent experience (e.g. Mathematics, Science, Research, Statistics, Marketing, Advertising)
* Experience designing and executing A/B testing and experimentation programmes
* Familiarity with testing platforms such as Optimizely, VWO, Webtrends
* Experience with analytics platforms such as Google Analytics
* Ability to use analytics, customer experience data and research insights to drive experimentation strategies and conversion improvements
* Ability to quality assure CRO campaigns and ensure high standards and timely delivery
* Strong written and verbal communication skills with the ability to clearly present ideas and insights
* Proactively challenges the status quo to drive improvement
* Collaborates effectively across teams to achieve shared success
* Open to new ways of working, ideas and perspectives
* Curious and proactive in learning new skills and industry developments
Benefits
* 25 days holiday (+bh) increasing yearly to 30
* Birthday off
* Life assurance and salary sacrifice pension
* Volunteering and wellbeing portal, perkbox discounts
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