Reliable Medicare Ltd is a leading retail and wholesale supplier of aesthetic and beauty products in the UK and worldwide, with an annual turnover exceeding £20 million. With branches in London, France, and the Netherlands, and headquarters in Birmingham, our reputation is built on quality, reliability, and trust.
We are now entering an exciting growth phase, actively developing our own private-label brands within beauty and health, while also expanding into new markets with our sister brand KYM in the pre-owned luxury sector. This is a fantastic opportunity to join our dynamic and expanding team, leading OEM development and brand building for our in-house beauty and health product lines.
The Role
We are seeking a Branding & OEM Development Specialist with proven experience in beauty, health, or wellness product development. Your main responsibility will be to drive our own-brand/OEM projects, working directly with manufacturers and supply chain partners to create and grow our private-label portfolio.
This role requires someone who combines product development expertise with strategic brand vision, ensuring our products are not only competitive in the market but also consistent with our brand identity. Experience in luxury fashion or retail branding will be considered a strong advantage, but the primary focus is on beauty and health product OEM development.
Key Responsibilities
* Lead the development of our own private-label brands in the beauty and health sector.
* Manage OEM cooperation: source and evaluate manufacturers, negotiate with suppliers, and coordinate production timelines.
* Ensure products meet market trends, quality standards, and regulatory requirements.
* Define and implement brand positioning and identity for new product lines.
* Collaborate with procurement and marketing teams to align product development with branding and sales strategies.
* Oversee packaging design and creative direction for new launches.
* Conduct market and competitor research to identify growth opportunities and differentiation strategies.
* Build and maintain relationships with suppliers, factories, and creative agencies.
* Track and evaluate brand/product performance, adjusting strategies as needed.
Qualifications & Requirements
* Bachelor’s degree in Marketing, Branding, International Business, Supply Chain, or related field.
* Proven experience in OEM/private label product development within beauty, health, or wellness industries at least 3 years.
* Strong understanding of manufacturing processes, supply chain coordination, and product compliance.
* Experience in brand building with the ability to translate product concepts into market-ready brands.
* Commercial awareness with a track record of launching successful products.
* Excellent negotiation, communication, and project management skills.
* Ability to work cross-functionally across procurement, design, and marketing.
* Bonus: Experience in luxury fashion/retail branding.
What We Offer
* Competitive salary (based on skills and experience).
* Performance-based bonus (evaluated every 6 months in June & December).
* £800 uniform allowance per year.
* 40-hour work week: Monday–Friday, 08:30 – 17:30 (1-hour lunch break).
* Professional, structured working environment.
Please Note
* Formal business attire required.
* Personal phones may only be used during lunch breaks (no snacking during working hours).