👋 About Us
Cult Mia is building the next‑generation luxury fashion marketplace. We curate distinctive, values‑led brands you won’t find elsewhere, connecting our community with the best independent designers from around the world. Today, we partner with 400+ brands across 42 countries, spanning 17 categories, with sustainability embedded through our work with Positive Luxury.
Named the UK’s fastest‑growing fashion company for two consecutive years, we’re now entering a major scale‑up phase following fresh investment. With strong momentum in the US and Middle East, our focus is on accelerating growth and building a globally recognised brand that matches the uniqueness of our product.
We’re growing a team of sharp, creative marketers who want to play a key role in scaling one of the most exciting brands in fashion right now.
💼 About the Role
With strong traction across the US and Middle East, Cult Mia is entering an exciting new chapter as we scale internationally and navigate our Series A raise. We are now looking for a Head of Marketing to help shape the next phase of our growth. This is a rare opportunity to build and scale the marketing engine behind a high‑growth luxury platform and play a defining role in building one of the most exciting fashion brands of the next decade. This role requires a highly personable and creative individual with strong planning and organisational skills, as well as a solid understanding of the luxury and independent fashion landscape.
We are looking for a strategic and creative marketing leader who thrives in high‑growth environments and is excited about building a culturally relevant brand. As Head of Marketing, you will be responsible for defining and executing Cult Mia’s global marketing vision and strategy, building a high‑buzz luxury brand, and driving sustainable customer growth across markets.
You will oversee a team of marketers, building a high‑performance marketing function that combines strong brand storytelling with disciplined growth strategy. This role requires a brand visionary who understands how to create cultural relevance while executing 360° marketing campaigns across multiple channels – from organic and community to partnerships and performance.
You will work closely with our Partnerships (sourcing) team, founders, and E‑Commerce/ Product teams to ensure the Cult Mia brand experience is consistent, inspiring and impactful across every customer touchpoint.
🔥 Key Responsibilities
* Define and lead Cult Mia’s global marketing strategy, driving brand awareness, acquisition and retention across key markets
* Shape and protect the Cult Mia brand, building a culturally relevant, high‑buzz global fashion platform
* Lead end‑to‑end campaign strategy and execution across all channels, combining standout storytelling with commercial performance
* Drive high‑impact partnerships, collaborations and cultural moments that expand reach and brand relevance
* Own organic, community and performance marketing, ensuring strong alignment between brand and growth
* Partner closely with Ecommerce, Product and Partnerships teams to deliver a seamless, high‑converting brand experience
* Build and lead a high‑performing marketing team, creating scalable processes and strong channel ownership
* Use data and insight to continuously optimise performance, improve efficiency and inform strategy
😊 About You
* Extensive commercial experience as a Marketing Lead within high‑growth consumer, fashion or luxury brands, ideally at Series A+ stage (ideally 8+ years experience)
* Proven track record building premium brands and delivering campaigns that resonate with Gen Z and Millennial audiences
* Strong blend of brand instinct and data‑driven thinking, comfortable owning both strategy and execution
* Experienced leading teams and working cross‑functionally with product, ecommerce and commercial functions
* Deep understanding of the US market, with exposure to Middle Eastern audiences a bonus
* Entrepreneurial, hands‑on and excited by scale‑up environments
* Passionate about fashion, culture and emerging designers
* Motivated to build a brand people love, talk about and come back to
⛳️ Compensation, Perks & Benefits
* Genuinely competitive salary + up to 10% bonus (full details will be disclosed during the interview process)
* Meaningful equity
* Hybrid – Mondays and Thursdays are office based in Chelsea, London
* 33 days (inc. Bank Holidays) + an extra day to celebrate your birthday
* You are entitled to benefit from Cult Mia’s purchase prices when it comes to shopping any brands or items listed on the platform. You are also entitled to use any products from Cult Mia’s Samples Closet
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