Job Summary
Are you a seasoned operator, leader, or business manager ready to take on a dynamic, client-facing environment — or seeking a fresh challenge in the holiday/leisure sector? Ashbourne Heights, nestled in the scenic Peak District, is seeking an entrepreneurial and people-centric General Manager to lead our park to the next level.
About Ashbourne Heights
Located in Fenny Bentley, Derbyshire, Ashbourne Heights offers visitors a tranquil haven with spectacular views and direct access to the 13-mile Tissington Trail. We provide a mix of accommodation — from luxury caravans and lodges to glamping pods — along with on-site amenities such as an indoor pool, children’s play area, mini-mart, electric car charging, superfast internet and more. We are cashless (card payments only) and operate a prebooking model for many facilities.
We are proud of our reputation: Awarded British Travel Award Gold (UK Parks & Lodges Holidays, 2024) and Gold for UK Short Holidays among others.
Job Duties
As General Manager, you will be responsible for the full Profit & Loss, day-to-day operations, team leadership, guest experience, strategic growth, and stakeholder liaison (owners, local community, regulators).
Key tasks will include:
* Leading, motivating, and developing a multi-disciplinary team (front of house, operations, maintenance, housekeeping, retail)
* Driving revenue growth, optimising yield, cost control, and operational efficiencies
* Ensuring high standards of customer service, cleanliness, safety, and facilities
* Delivering memorable guest experiences and leveraging guest feedback
* Embedding systems, data, reporting, and continuous improvement
* Local stakeholder engagement, compliance, and community relations
* Innovating with new product, experience and sustainability initiatives
You will have autonomy to shape the strategic direction of the park, supported by a strong corporate framework.
Requirements
We welcome great leaders from both within and outside the holiday / leisure / hospitality space. The ideal candidate will bring:
* Strong leadership and people management skills - experience growing and engaging teams
* Financial acumen: P&L ownership, budgeting, forecasting, cost control
* Operational excellence: ability to deliver service, quality, standards, logistics
* Customer (or guest) service mindset
* Project / change management experience
* Commercial, analytical, and data-driven approach
* Good communication, stakeholder management and influencing skills
* Flexibility, entrepreneurial spirit, resilience in a seasonal business
* Experience of multi-site, property, facility, or retail operations is a strong plus
* A passion for hospitality, guest experience, and the outdoors (desirable, not essential)
Why Join Us?
* Opportunity to lead a park with strong foundations and real growth potential
* Scope for creative influence, innovation, and strategic ownership
* Competitive remuneration, bonus, and benefits package
* Immersive lifestyle location — live/work in the beautiful Peak District
* Be part of a reputable, award-winning holiday park group
If you’re ready to take on a role where your leadership, commercial instincts and drive can truly make a difference — whether you come from hotels, resorts, real estate, property management, retail operations, leisure, residential property, or a related field — we want to hear from you.