Ideal Candidate…The ideal candidate must have proven experience in event campaign management for large, complex paid-for events, including digital knowledge and working with external agencies. You will project manage and deliver marketing plans and results-driven marketing campaigns across the event. The role covers all aspects of end-to-end campaign management including email; website; digital marketing; analysis; data selections and compliance, targeting and build; copywriting; design; social media and direct mail production.
Duties & Responsibilities include:
* Devise and implement an effective multichannel strategic campaign that attracts paying conference delegates, secures sponsors and produces clear qualified sales leads
* Full ownership for marketing budget, forecasting and spend
* Strong creative and design flair with the confidence and ability to brief and work with external designer to create visually engaging and responsive marketing collateral
* Create, communicate and deliver the event brand to the desired target markets and stakeholders
* Create and execute a social media plan across relevant platforms to expand brand reach and awareness and actively engage with the target audience
* Work with the content team to define audiences, write and create content plan to engage, segment and target prospects
* Identify, build and develop strong partnerships with key local and global media partners, associations and key influencers.
* Provide reporting of KPI and activity performance as required
* Fully manage and update the event website to ensure that it is compelling and monitor activity
* Excellent copy writing and verbal communication skills
* Build relationships with key event advocates including advisory board, sponsors and speakers for co-marketing of the event – create bespoke collateral required to ensure the best experiences
Qualifications and experience
* Minimum 8 years’ experience in B2B content-led events marketing
* Demonstrable experience of delivering a large scale, content-led new launch event, ideally internationally
* Marketing degree or equivalent qualification
Skills and competencies
* Excellent communication skills: able to develop and maintain strong personal relationships with team members and external stakeholders, including media partners and sponsors
* Analytical and data focused
* Clear understanding (with examples) of marketing metrics and KPIs, testing, performance measurement and the application of basic marketing principles
* Delivering reactive and automated marketing campaigns
* Excellent project management skills and ability to prioritise
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