Social Insights Manager - Agency
Beauty and Wellness
London, Hybrid (2 days in office)
£40K - £45K
Salt has partnered with a leading global consumer goods company with a diverse portfolio of trusted brands, operating across food, home care, and beauty. My client is looking for a Social Insights Manager to lead and manage the social listening team, who work on global projects. You'll be joining a business that is leading the way with innovative digital strategies led by social insights.
The Role:
1. Lead the Social-First Insights Engine: Oversee the end-to-end execution and optimisation of the in-house social insights engine, driving brand desirability across beauty & wellbeing.
2. Elevate Content Excellence: Integrate social-first insights into brand engagement strategies to establish a consistent and distinctive brand identity across all social platforms.
3. Unlock Audience Passion Points: Conduct deep dives into consumer behaviours and cultural moments, identifying opportunities to create compelling, insight-driven assets that resonate with target audiences.
4. Optimise Social Activations: Partner with regional and local teams to align brand activation with emerging trends and insights, ensuring maximum impact and effectiveness.
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