Area Sales Manager Midlands Engineering / Capital Equipment / Technical Sales We are working with a market-leading manufacturer of high-quality industrial machinery to recruit an Area Sales Manager for the Midlands. This is an excellent opportunity to join a well-established and highly respected business, supplying precision equipment into a wide range of manufacturing sectors. The Role You will be responsible for managing and developing a portfolio of customers across the Midlands, working with both existing accounts and new business opportunities. The role will involve a consultative sales approach, understanding customer requirements and recommending appropriate technical solutions. Key responsibilities include: * Managing and growing existing customer relationships * Identifying and developing new business opportunities * Delivering product demonstrations and technical presentations * Maintaining a structured and proactive approach to territory management The Company