Do you have great social media and marketing skills? Can you create engaging, data-driven campaigns that will help us connect with our patients and staff? Then we have the role for you.
You’ll be eager to learn and bring fresh ideas, excellent writing skills and enthusiasm as our digital media and marketing manager.
We will support you to build your skills in a very busy NHS communications team. As part of our data-driven team, you’ll be developing objective-focused end-to-end campaigns based on our strategic priorities and supported with performance data. Developing analytics reports to demonstrate our impact and effectiveness will be a key part of your role.
Responsibilities
* Manage corporate social media channels to optimise engagement, accurately reflecting our organisation and its strategic priorities
* Contribute to and implement strategies, operational policies and guidelines relating to social media platforms
* Ensure channels and messages are consistently and professionally monitored and moderated and respond to comments and feedback submitted through social media channels
* Work with teams in the wider organisation to identify social media champions and ensure departmental channels and managed effectively and within policy
* Support senior leaders to use social media effectively
* Work with departments to effectively manage or close down departmental social media accounts in line with policy
* Work with heads of communications and department leads to scope, plan and implement organic and paid social media campaigns and provide evaluation and measurement against SMART objectives
* Develop and manage digital communications tools to support the wider communications team to achieve team and organisational objectives
* Maintain engagement statistics for internal and external digital communications channels, such as hospital website, intranet and social media, and provide reports contributing to communications KPIs and performance report
* Use data to support evidence based development of digital platform content, structure and style
* Support Web and Intranet administrator with adding content to the Trust websites and intranets
Our ambition is to deliver excellent local and specialist services, to improve the health and well being of our patients, and provide a vibrant place for staff to develop, innovate and build careers.
We aim to make the most of our skills and experiences so we can become the best we can be. As one organisation we will recruit the finest and retain more specialist staff due to more employment opportunities across our Trust.
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