B&M is one of the UK’s fastest-growing retailers, delivering exceptional value across a diverse and exciting product range. An exciting opportunity has arisen for an experienced Senior Toy Buyer to take ownership of one of our most strategically important categories and drive its continued success.
This role is based 5 days a week at our Support Centre, Speke Liverpool (L24) and you’ll also travel overseas several times a year.
In this role, the key responsibilities are:
1. Lead the full buying strategy for a major, high-turnover category within B&M, shaping both short- and long-term direction.
2. Drive extensive Far East sourcing, FOB buying, and direct sourcing activities to deliver market-beating value and quality.
3. Build market-leading branded and licensed ranges, negotiating with major global suppliers and licensors to secure best-in-class products.
4. Own pricing, product selection, promotional planning, and range building across hundreds of SKUs, ensuring a compelling customer offer.
5. Create and implement in-store and online promotions, ensuring activity supports both category growth and brand visibility.
6. Collaborate closely across Buying, Merchandising, Quality, Supply Chain, Marketing and Digital to ensure range execution, promotional alignment, and the timely launch of high-quality, compliant products.
7. Analyse sales performance, market trends and competitor activity, using insights to drive continuous improvement and innovation.
8. Champion product quality, safety and sustainability, ensuring all products adhere to regulatory requirements and support B&M’s ESG commitments.
9. Travel regularly to the Far East, the US, and Europe for supplier meetings, sourcing trips, trade shows, and product development.
10. Set objectives, coach and support a Junior Buyer and Assistant Buyer, driving development, accountability and performance across the team.
To be successful, you will have:
11. Toy buying experience, ideally with direct responsibility for a similar range. Alternatively, experience within heavily branded or licensed categories with a strong track record negotiating with major global brands and licensors.
12. Strong Far East sourcing and FOB negotiation experience, with a proven ability to deliver value and margin improvements.
13. Demonstrated capability in building and managing licensed and branded ranges across multiple sub-categories.
14. Experience managing large, complex product categories with broad SKU counts and high store impact.
15. A proactive, results-driven approach with excellent organisational skills, able to balance multiple priorities within a fast-paced environment.
16. Excellent negotiation, communication and relationship-building skills, both internally and externally.
17. Flexibility to travel internationally is essential.
If you’re a commercially minded, brand savvy toy buyer ready to make an impact, we’d love to hear from you!
We offer a range of great benefits including discount in our stores, a colleague portal offering discount for numerous retailers, hospitality & much more!