Job Description
Trade Marketing Executive – Hybrid
Salary: Up to £35,000 – Depending on experienceContract: 14-Month FTCLocation: Wrexham (Hybrid)
My client, an internationally recognised leader in their field, is searching for a talented Trade Marketing Executive to join their team on a 14-month contract. This is an exciting opportunity to play a pivotal role in shaping customer loyalty, driving sales, and delivering innovative trade activation campaigns.
About the Role
Reporting into the Head of Marketing, you will take ownership of a wide range of trade marketing and loyalty-led initiatives. You’ll design, implement and evaluate marketing campaigns and services that support customer retention, growth, and engagement across a diverse B2B customer base.
Key Responsibilities
* Design, implement and monitor services within the loyalty programme to increase sales and customer satisfaction/retention.
* Manage key service partners and oversee performance metrics for reward, incentive and loyalty programmes.
* Develop practice marketing services in collaboration with the sales team and customers, driving increases in sales, SOW, ASP and retention.
* Plan and deliver trade activation campaigns aimed at boosting sales and customer loyalty.
* Work closely with the management team and key internal stakeholders to create customer-focused, integrated marketing communication plans and campaigns.
* Support product portfolio planning and manage brand positioning for assigned products and services.
* Assist in launching new channels of trade, including online and domiciliary.
* Manage relationships with communication agencies, printers and media partners.
* Collaborate with Product Managers and Marketing Managers to achieve commercial objectives.
* Write communication briefs for product launches and life cycle campaigns; review concepts, proofread copy and approve artwork through each development stage (marketing literature, POS, promotions, adverts).
* Lead the development and delivery of promotional campaigns that align with the commercial plan and drive ASP growth.
* Support digital media launches and developments as part of the commercial strategy.
* Maintain strong awareness of customer behaviour and identify opportunities for impactful new marketing activities.
* Work with internal teams and external agencies to enhance the organisation’s reputation.
* Brief marketing agencies and ensure quality control over their output.
* Analyse ROI and campaign effectiveness, benchmarked against plans and competitor activity, and make recommendations for improvements.
* Manage multiple campaigns across various channels, ensuring timely and on-budget delivery.
* Build communication channels with relevant customers and stakeholders, and act on feedback.
Skills & Experience Required
* Minimum 4 years’ experience in Marketing or Trade Marketing within a B2B environment
* Strong background in trade marketing and marketing communications across offline and online channels
* Knowledge of digital marketing (social media, online advertising, SEO) – desirable
* Experience using CRM systems such as Salesforce or similar packages
* Confident managing email campaigns using Mailchimp
* Strong copywriting skills for both online and offline marketing content
Benefits
* Hybrid & flexible working
* 31 days holiday (including bank holidays)
* Pension scheme
* Onsite parking
* Private medical insurance