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Marketing manager - international

Reading (Berkshire)
Marketing manager
Posted: 26 November
Offer description

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Your Role at Baxter This is where your ideas lead to success As a Marketing Manager - International, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business. Your Team We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day. Looking after our Front Line Care business, you play a crucial role as an advisor to the commercial, upstream and downstream marketing teams and executives by providing local insights, serving as a liaison with the global team, and assisting with portfolio optimization for key markets. For select markets and strategic projects, you will facilitate commercial excellence and growth employing local resources. As strategic opportunities arise, you will analyse external market and competitive dynamics to support commercial growth. You will also regularly disseminate results, insights and implications to your key partners within the business. What you'll be doing Strategic Leadership (30%) Portfolio Optimization: Analyse data to find opportunities to streamline the market offering to improve results. Correlate data with qualitative feedback, channel performance, and business support metrics to develop a robust perspective. Communicate results to leadership. Market Insight: Proactively track key market trends for selected geographies and monitor competitive movements for prioritized portfolios. Corporate Development: Provide regional expertise for Inorganic Business Development opportunities in new, adjacent product categories as needed. Performance Metrics: Evaluate and provide metrics, opportunities for improvement back to colleagues on a periodic basis. Commercial Execution (70%) Drive Growth: Collaborate with selected markets to drive growth strategies, along with regional commercial team. Develop business plans to drive market development growth. Enhance selling capabilities: Provide coaching to the team on how to optimize business portfolio across marketing pillars. Maintain metrics, help needed, and open communication to drive results. Implement clinical selling: Work with commercial team closely to provide execution support to better apply sales aids and medical publications; provide sales support and evaluate strategies. Execute optimized portfolio: Support the execution of commercial business portfolio optimization. Prioritize commercial opportunities, align strategically which are most critical, build development plans in conjunction with the region, and sponsor implementation. Customer Intimacy: Proactively work with commercial team for key customer visits and developing KOL relationships. What you'll bring 7-10 years relevant Marketing experience with Bachelor's Degree. Experience of working with distribution partners. Experience of EMEA markets (International nice to have). Healthcare, medical device business environment and dynamics knowledge highly preferred. Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements. Successful track record of leading multiple projects simultaneously, with the ability to work independently, show initiative, and serve as a thought leader. Showed strength to clearly and concisely communicate, both written and verbally, to all internal and client partners at all levels. Ability to deliver engaging, insightful, well-organized presentation. Collaborative approach and ability to engage with leaders across a variety of corporate functions, to understand category trends and dynamics. Ability to creatively and logically solve challenges and navigate roadblocks. Comfortable/thrives in constantly evolving situations, works well in non-hierarchical, proactive environment. Ability to travel 25% of the time (mainly across EMEA). What are some of our benefits of working at Baxter? Competitive total compensation package Professional development opportunities High importance placed on work life balance Pension Life Assurance IND-UKCOM IND-UKOPS LI-BAXGEN LI-SH1 Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice .

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