Performance Marketing Manager - Luxury Fashion
London (Hybrid - 3 days office based)
£50,000 - £65,000
An exciting opportunity to join a Luxury Fashion brand in London.
We are excited to be working with a beautiful & unique Luxury Fashion brand in London to help them find a talented Performance Marketing Manager! The brand is on a mission to deliver comfort, creativity and celebration, with their products designed in their vibrant London studio. They sell their products through their own website and established retailers such as Selfridges & Net-a-Porter.
This is a newly created role on the team, which will report directly into the CEO & Co-Founder. It's a fantastic role for someone who wants to come in and make their stamp on a small but mighty team!
You must have hands on Paid Social experience for this role as they will be potentially taking the channel in-house!
The Role:
* Digital Strategy - Own & drive their digital strategy across performance marketing channels to drive customer acquisition and growth in the UK & US.
* Paid Social - Run their Paid Social campaigns in-house, specifically on Meta but also test new platforms.
* Agency Management - Work closely with and manage their external paid media agency across PPC & Affiliates, challenging them and managing a sizeable budget.
* Test & Learn Approach - Oversee performance marketing channel activity ensuring all channels meet ROAS and CAC targets.
* Reporting & Analysis - Analyse and report on KPIs weekly, identify opportunities to drive growth and make recommendations.
* Collaboration - work closely with their creative team to develop clear briefs for ad campaigns.
The Ideal Candidate:
* +4 years experience working in performance marketing
* Worked for a start-up/scale-up D2C brand, ideally Luxury, Fashion or Retail
* Agency management experience or has worked agency side themselves
* Budget management experience
* Hands on in Paid Social and ability to create campaigns on Meta - essential
* Experience working with a higher price point
* Strong Performance Marketing knowledge - PPC, Paid Social, SEO & Affiliates
* Data driven and ability to convert insights into actions
* A can do attitude
* Experience in SEO, Direct Mail and OOH is a bonus!
Benefits:
* 25 days holiday + your birthday off
* Hybrid working (3 days office is essential)
* Flexible working hours
* Staff discount on products
* Enhanced Parental Leave
Apply now or send your CV directly to laura@cranberrypanda.co.uk