Main purpose of role
To manage the planning and execution of market-leading campaigns for many brands across a variety of channels, in order to drive revenue, and increase brand awareness for Sportsshoes.com.
To supervise and develop the UK marketing team in order to optimise productivity, motivation and job satisfaction.
Contract Type
This a maternity cover role, approximately 12 month fixed term.
Key Accountabilities
* To plan and coordinate the seasonal launch calendar, ensuring all key brand launches and own brand campaigns are executed on time and to the highest standards.
* To optimise digital channel performance
* To prioritise tasks in alignment with company requirements and agreed deadlines.
* To motivate and supervise the UK marketing team (x2 FTE).
* To ensure a consistently high quality of work from all team members.
* To operate as a key member of the wider marketing team, contributing ideas to the development of the team’s objectives.
Key Tasks
* Develop, plan, implement, test and track campaigns across a variety of channels including email, events, social media, physical events, influencers, athlete management and content creation.
* Manage relationships across a number of brand accounts to optimise coverage and sales, while maximising budget opportunities
* Manage the budget and relationship across a number of key brand accounts to optimise coverage and sales
* Maintenance of the seasonal launch calendar ensuring all owned brand launches, campaigns and events are executed on time and to the highest standards.
* Brief the design and content teams to create high-quality campaigns which are on brand, on brief, within budget and on time.
* Project manage weekly website releases, coordinating input from all team members and maintaining excellent relations with the development team
* Brief and implement onsite merchandising updates via design and development teams, using CMS to update key brand pages.
* Attend and manage teams at high-profile industry events, races and activations, representing SportsShoes.
* Conduct market research activity and regular competitor monitoring where appropriate.
* Work closely with other team members to maximise opportunities via third-party partner relationships.
* Develop and maintain excellent working relationships with team members, other departments, external stakeholders and third-party media partners.
* Operate as a key member of the wider marketing team, contributing ideas to the development of the team’s objectives.
* Write, edit and proof copy for various marketing channels, ensuring consistent voice.
* Any additional tasks as reasonably requested by the Marketing Managers.
Person Specification
* 3-5 years’ experience in a marketing role
* Line management experience is preferred but not essential
* Degree or similar qualification in marketing or similar
* Strong organisational and project management skills, plus the ability to work in a fast paced, pressured environment
* Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills and attention to detail
* Expert knowledge of multiple marketing platforms, channels, and best practices, including social, digital, and email marketing
* Must be a self-starter and able to independently move projects forward, prioritise tasks, and meet deadlines
* Must have the ability to work as part of a talented team or on own initiative
* Must have strong analytical skills
* Must have a high level of creativity
* Occasional travel may be required
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