Job Description
Our customers mean everything to us. In fact, we're obsessed with them. And, as we continue to evolve, the one thing that remains constant is that we'll always keep this customer obsession at the core of what we do. With the EU Market teams, we are tunnel vision on growing our local relevance in our key markets, rewiring our content strategies around customer mindsets and local trends.We connect with our audience through rich editorial and creative content, all of which contributes to our positioning as a global fashion destination.
As part of our EU Content Team, you'll need to respond to our customers' ever-changing interests, passions and tastes. This means being proactive and keeping ahead of the curve when it comes to innovation, fashion and creativity.
The Details
1. Lead Homepage Content Delivery: Collaborate with Digital Trade and Marketing Delivery teams to streamline the homepage content process, enhancing agility and responsiveness to deliver homepage refreshes and reactive changes
2. Support Content Strategy: Collaborate with the local Market teams and wider Content Management team in developing strategies for homepage experiences related to projects and campaigns defined by the Local Marketing Channel plan, ensuring alignment with ASOS Europe’s business objectives and key seasonal moments
3. Customer Mindset: Finding the balance between social native content experience and behaviours, whilst fulfilling customer expectations of a retail platform
4. Enhance Customer Journeys: Partner closely with Digital Trading to curate optimal customer journey experiences from homepage content, understanding the performance of linked curated categories, pop pages, and categories
5. Benchmark Reporting: Be a super-user of Contentsquare, working with Senior and Content Specialists to gather weekly homepage benchmark reports across UK, US, DE, and FR markets, using insights to recommend optimisations for the onsite experience
6. Lead Testing and Experimentation Strategy: Develop and drive the testing roadmap for the France and German homepages, leading and setting up end-to-end A/B experiments and segmentation initiatives in collaboration with local market teams, central content teams, and Product and Tech. Focus on enhancing customer experience and optimising functionality through data-led testing and personalised journey improvements
7. Team Management: Lead a team of Content Specialists sharing knowledge and skills to help facilitate their development as well as setting personalised objectives, conducting one-on-one meetings, and training sessions. Foster a supportive environment that promotes continuous learning and professional growth
8. Build Cross-Functional Relationships: Build strong cross-functional relationships across the business to ensure activity is optimised and in line with business objectives
Qualifications
About You
9. Natural leader and strategic thinker with experience in an online ecommerce business, with Sitecore/CMS experience
10. Worked in a Marketing position, particularly own channel marketing
11. Solid experience of working in a global business environment
12. Excellent communication and business development skills
13. Confident with stakeholder management
14. Understanding of tech and product development
15. A proactive, entrepreneurial and global mindset
16. Strong analytical skills, using Contentsquare and Adobe insights to make recommendations based on past campaigns and performance
17. Ability to work in a fast-paced environment and adapt to rapid change
18. Can work confidently independently as well as collaboratively, with strong confidence in skills and knowledge
19. Excellent organisational, written and oral communication skills
20. Data and insight driven
21. Strong attention to detail
Additional Information
BeneFITS’
22. Employee discount (hello ASOS discount!)
23. ASOS Develops (personal development opportunities across the business)
24. Employee sample sales
25. Access to a huge range of LinkedIn learning materials
26. 25 days paid annual leave + an extra celebration day for a special moment
27. Discretionary bonus scheme
28. Private medical care scheme
29. Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.