Paid Media Executive
Location: Remote
About Us
A leading player in the insurance and financial services sector, committed to innovation and excellence. Our Group Marketing team plays a pivotal role in driving brand awareness and digital performance across multiple channels.
We are currently seeking a Paid Media Executive to join our dynamic team. This is a fully remote position, open to applicants based in the UK.
Role
The Paid Media Executive will manage a range of PPC accounts across the group of varying budgets with a focus on implementing strategies to improve performance and maximise return on investment (ROI). This role requires a strategic thinker with a strong background in paid media and excellent analytical skills.
Key Responsibilities
1. Plan, implement, and manage paid media campaigns across search and social platforms.
2. Optimise campaigns using data-driven insights to improve KPIs such as CTR, CPA, and conversion rate.
3. Conduct regular performance analysis and provide detailed reporting to the Paid Media Manager and key business stakeholders.
4. Collaborate with designers, content creators, and other marketing professionals to align campaign creative with strategic goals.
5. Conduct A/B testing on ad formats, messaging, and targeting to enhance campaign effec...