About us
London Marathon Events (part of the London Marathon Group) works to inspire, champion and increase activity in all ages, abilities and demographics. We do this through our successful event portfolio (which includes the TCS London Marathon and TCS Mini London Marathon, Brighton Marathon, The Big Half, Vitality London 10,000, Vitality Westminster Mile, Standard Chartered Great City Race and Swim Serpentine), through our extensive outreach programmes working with schools and community groups in London and across the UK and through our network of wholly owned or partially owned companies, such as Maverick, Run 4 Wales, Loch Ness Marathon Ltd, Caledonian Concepts, Athletic Ventures and Friday Night Lights
Our events raise millions for charities every year to improve the lives of individuals and communities and we passionately believe in the power of sport.Our values are integral to who we are, how we work and what we do:
Impact – together we create positive change
Innovate – together we enable new ideas
Everyone – together we champion inclusivity
Customer first – together we go the extra mile for all
Diversity, inclusion and wellbeing are at the heart of everything we do, and we want to ensure they are at the heart of our company. We strongly value diversity within our workforce and recognise that different people bring different perspectives, lived experience, ideas and culture to the company. This difference brings with it great strengths, including diversity of thought.
So, if you’re ready to be a force for good, lead change and want to make a difference to society, keep reading.
The Role
We are looking for a full-time Acquisition Marketing Manager to work across our running, cycling and swimming events – including the TCS London Marathon.
You will lead on day-to-day operations, campaign creation and orchestration, reporting to our Head of Marketing and working within the Marketing & Communications Department. Your direct reports will be CRM manager, Social Media Lead (plus team) and Video Editor.
You should have experience of using multiple acquisition channels including Paid, Social Media, SEO, CRM, affiliates and partners. You will have the ability to make decisions based on the analysis of key trends using reporting and monitoring and CDP software.
You will work alongside the content and creative teams to ensure the appropriate generation of content for all
channels to support our campaigns and participant engagement and work in tandem with the Head of Marketing to create long term strategies including (but not limited to) new user acquisition, retention campaigns, cross-selling and onboarding.
You will have a track record in engaging users be self-motivated. You are a team player with a positive outlook and the ability to lead/deliver projects and contribute effectively to team and organisational objectives.
Responsibilities
You will be responsible for
The growth of new customers and leads as well as driving quality traffic to our websites and registration platforms from all digital channels
Developing and implementing new customer acquisition, retention and onboarding campaigns responding to the acquisition targets of the business
Working with creative team to define creative for yearly campaigns and look and feel for social and email comms
Overseeing creation, communication, and execution of campaigns across Paid and Organic media, as well as day to day management, creation of email assets and delivery via our CDP Bloomreach and other platforms
Storyboarding, organising video campaign pieces, managing video production output, archive and work with external agencies before, during and after our events
Creative input into photo and video shoots for social media
Ideation and working with production for larger campaign creative ‘set pieces’
Taking ownership of the budget, tracking, and reporting for the channels under your remit
Managing CRM manager, social media lead (and social team) and video editor (direct reports)
Managing external agencies where appropriate (including affiliates, paid media, and digital marketing)
Evaluating success of acquisition channels
Expanding and improving reporting to gain a better understanding of customer behaviour through actionable data
Working with other Marcomms teams (Content, Creative, PR) and teams across the business to deliver campaigns to inspire activity
Required
Proven experience of creating and running marketing acquisition-focused campaigns
A strong communicator, creative thinker and great collaborator, able to work closely with your peers to achieve mutual goals
Background in defining strategies across digital, with a strong track record of delivering growth
Analytical, data driven marketing expertise that bases decisions on insights and facts
Digital all-rounder, you will be experienced in a range of Digital Acquisition tactics: PPC, SEO, social media, paid media, eCRM, Affiliates, content programmes
Desirable
Third party agency management experience
Understanding of Bloomreach or similar platforms
Commercially focused