We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. We’re building a better bank, and content is one of our most powerful tools for growth and trust At Zopa, we’re reshaping how we show up to customers across every digital touchpoint – from first impression to product experience. Our website, app and CRM channels are now key growth drivers and strategic levers. We’re looking for a Senior Content Manager to help us deliver a joined-up, effective and human content experience. You’ll be hands-on with content creation, but also own messaging frameworks, influence cross-functional teams and shape how we scale. You’ll start by supporting multiple product areas and then become the go-to content owner for one of our core verticals. You’ll help define how Zopa’s products are experienced by what we say – not just how we say it – and ensure consistency and clarity across the journey. This is a strategic, high-impact role for someone who thrives at the intersection of product, performance and brand. You’ll be joining a collaborative, forward-looking team with the ambition to set a new benchmark for fintech content in the UK. What youll be doing • Own content planning and prioritisation for one or more product areas, aligning with product, UX, CRM, SEO goals and OKRs • Plan, write and optimise content across the website, CRM, app, help centre and more – with a focus on performance, clarity and tone • Collaborate with product managers, designers, product marketers and CRM to shape journeys and build compelling user experiences • Help define and evolve messaging frameworks and product propositions that bring Zopa’s offering to life • Act as the content lead in cross-functional squads, representing content in roadmap planning, discovery and delivery • Audit and improve content based on what resonates and performs • Apply insights from A/B testing, UX research and analytics tools to structure and iterate content • Champion Zopa’s tone of voice – ensuring it’s applied confidently and consistently across platforms • Contribute to raising the bar – offering feedback to freelancers or peers and helping codify content best practice • Work with the social media manager to ensure messaging is consistent across campaigns (you won’t write social copy, but you’ll advise on tone, claims and alignment) What we’re looking for • Experience leading content across a product or channel area, ideally in a fintech, digital or fast-moving environment • Strong editorial skills – able to simplify complex ideas and structure content that’s engaging and effective • Strong creative and editorial instinct – able to recognise what makes content effective, adapt tone confidently across different touchpoints, and bring product storytelling into the user experience • A sharp eye for what ‘great’ looks like – confident shaping content that feels human and engaging, and able to guide others to raise the bar across platforms • Comfortable owning a roadmap and proactively identifying opportunities using analytics, SEO data and user research • Familiarity with Google Analytics, engagement metrics and A/B testing platforms • Working knowledge of SEO principles – and experience partnering with SEO teams or agencies • A collaborative mindset – confident working with product, UX, compliance, CRM, PR and creative • An appreciation for how tone of voice brings a brand to life – and the skill to write within one that’s already defined • You take ownership of your work and care about how it performs once it’s live – • You’re comfortable in a fast moving environment – ready to adapt when priorities shift and excited to shape how things are done • Confident giving feedback and helping others improve – even without formal line management responsibilities What success looks like: • Content leadership and collaboration: Lead the content workstream for your area, delivering high-quality work on time, and contributing to operational and strategic planning • SEO and performance: Collaborate with our SEO agency to improve rankings, grow traffic and build high-performing content journeys • Conversion: Launch and optimise content that drives measurable improvements in user conversion across the funnel • App experience: Ensure in-app content supports clear, trustworthy decision-making and feels aligned with the Zopa experience • Cross-platform consistency: Champion clarity and consistency of messaging across web, CRM, app and social – especially where the product is referenced in multiple places