Job Title: Marketing Manager - Export - 12 Month FTC (Maternity Cover)
Warner Records is an ambitious, close‑knit team passionate about music, artist development, and innovation. We manage and promote a diverse roster of globally successful artists.
Your Role
This role sits within the Marketing department at Warner Records UK and is responsible for executing the Export strategy for the domestic roster in partnership with regional and local marketing hubs worldwide. The Manager will align UK talent with international opportunities, drive brand awareness and revenue growth across export markets, oversee digital and traditional campaigns, manage regional budgets, and balance global market dynamics with domestic creative goals.
Here You’ll Get To
* Work closely with the Senior Director of Export to execute the Export strategy for the Warner Records UK domestic roster, collaborating with the domestic marketing team and regional and local marketing hubs worldwide.
* Execute international marketing strategies that drive brand awareness and revenue growth across export markets.
* Collaborate with export sales and logistics teams to align marketing efforts with distribution capabilities and timelines.
* Oversee digital and traditional marketing campaigns across multiple regions, including paid media, on‑ground promotional opportunities, content, and viral marketing.
* Monitor performance metrics and ROI for export marketing initiatives, reporting insights to senior leadership.
* Develop audience growth and 1PD acquisition strategies across all projects.
About You
* Proven experience in international marketing, preferably within export‑driven sectors or global consumer goods.
* Strong understanding of audience growth and 1PD acquisition.
* Strong understanding of global market dynamics, cultural nuances, and regional marketing/chart regulations.
* Demonstrated experience in developing and executing multi‑market campaigns, including digital marketing and audience development.
* Strong strategic thinking and analytical skills, with the ability to interpret market data and translate insights into actionable plans.
* Strong communication and stakeholder management skills, with experience collaborating across sales, logistics, and external partners.
* Ability to develop and execute export marketing media and audience strategies tailored to export markets, ensuring alignment with brand positioning and regional preferences.
* Ability to run, oversee, and scrutinise paid media, content, and viral marketing campaigns.
* Manage regional media budgets, ensuring cost‑effective spend and optimal ROI across channels.
* Monitor campaign performance and brand metrics, using data to refine strategies.
* Support brand‑building efforts in new and emerging markets.
* Strong understanding of international markets, with the ability to adapt campaigns to diverse cultural and consumer contexts.
* Track record of managing multi‑region advertising campaigns.
* Excellent project management skills.
* Analytical mindset with experience using campaign data and market insights.
* Knowledge of export marketing regulations.
* Strong communication and presentation skills.
Equal Opportunity Statement
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal‑opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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