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Digital marketing specialist - recruitment

Cirencester
St. James's Place
Digital marketing specialist
Posted: 11 June
Offer description

Are you ready tochart your own career path? With our refreshed strategy, we’re building on our rich heritage and transforming our business to be more scalable and efficient, unlocking the capabilities needed for future success. This includes significantly investing in technology, streamlining the way we work and creating an environment where colleagues feel engaged, empowered and accountable; where they can show up, speak up and perform - because we believe in the difference our work makes.

At a glance:

Location: Cirencester Office

Workplace Type: Hybrid

Employment Type: 12 month Fixed-Term Contract

Seniority: Associate

About the Role

We’re looking for a Digital Marketing Specialist to support Partner recruitment through the delivery and optimisation of our external websites and digital applications. This role sits at the heart of digital recruitment marketing, where you’ll manage CMS platforms, support the delivery of engaging content, and support digital campaigns that attract future talent. You’ll play a key role in enhancing user experience, analysing website and email performance, and contributing to a data-driven digital marketing strategy.

What You’ll Be Doing

1. Managing and updating recruitment websites and digital marketing collateral, including supporting the delivery of engaging content
2. Building and delivering email marketing campaigns and automation journeys using Pardot or Marketing Cloud, ensuring GDPR compliance
3. Monitoring and analysing website and email performance using tools such as Google Analytics, providing reports and insights to inform strategy
4. Overseeing lead enquiry processes across recruitment websites to improve efficiency and enhance candidate experience
5. Working collaboratively with SEO Lead to ensure best practices are followed
6. Tracking KPIs and ensuring alignment to brand and marketing objectives
7. Offering expert advice to digital marketing requests and creating briefs in a timely manner
8. Championing digital marketing best practices and co-ordinating effectively across stakeholders and teams

Who We’re Looking For

We’re looking for a proactive and detail-oriented digital marketing professional who thrives in a fast-paced environment. You’ll be someone who enjoys working collaboratively, using data to drive decisions and continuously improving digital experiences. With strong technical knowledge and a passion for innovation, you’ll be confident managing multiple priorities while maintaining high standards.

Essential Skills & Experience

9. Experience using CMS platforms (ideally Drupal and/or Tridion) to manage and update websites, with a good understanding of associated workflows
10. Strong understanding of digital marketing tools, including Google Analytics, email marketing platforms such as Pardot or Marketing Cloud (including automation), and SEO performance tools
11. Ability to understand digital marketing performance metrics and translate insights into actionable improvements
12. Excellent stakeholder management and communication skills, with the ability to influence and collaborate effectively

Desirable Skills

13. Knowledge of the financial services industry or FCA regulatory environment
14. Understanding of Salesforce and Salesforce reporting
15. Ability to adapt content to digital platforms

What's in it for you?

We reward you for the work you do, whether that’s through our discretionary annual bonus scheme that reflects both personal and company performance, competitive annual leave allowance (28 days plus bank holidays, with the option to purchase an additional 5 days), or online rewards platform with a variety of discounts.
We also have benefits to support whatever stage of life you are in, including:

16. Competitive parental leave (26 weeks full pay)
17. Private medical insurance (optional taxable benefit)
18. 10% non-contributory pension (increasing with length of service)

Reasonable Adjustments
We're an equal opportunities employer and want to ensure our recruitment process is accessible and inclusive for all, if you require reasonable adjustment(s) at any stage please let us know by emailing us at
Research tells us that applicants (especially those from underrepresented groups) can be put off from applying for a role if they do not meet all the criteria or have been on an extended career-break. If you think you would be a good match for this role and can demonstrate some transferable experience please apply, regardless of whether you tick every box.

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