Lead and inspire a high-performing SDR organisation across the UK region. In this role, you’ll not only shape strategy and drive pipeline growth—you’ll also manage and develop a team of SDR managers, empowering them to lead their own teams with confidence and excellence.
You’ll embed best practices, champion go-to-market strategies, and ensure seamless collaboration between sales and marketing. By fostering a culture of accountability, continuous learning, and shared success, you’ll align your team’s values with those of the wider organisation.
This is a pivotal leadership role bridging sales and marketing, enabling consistent growth, and creating opportunities for new business, migration, and cross-sell. If you’re passionate about building leaders, driving results, and making a lasting impact, we’d love to hear from you.
• Strategic Leadership: Define and execute SDR strategies aligned with company goals and business objectives; communicate business strategy and progress to
the team; own and optimise the SDR ramp framework.
• Operational Excellence: Implement best practices for pipeline generation, lead qualification, and opportunity handover; ensure SQL, SQO and
conversion targets are met; create a managed service mentality.
• Talent Development: Recruit, train, and mentor SDRs and SDR Managers; deliver structured coaching and milestone tracking; act as primary development lead for new hires.
• Performance Management: Set clear expectations, monitor KPIs, and drive continuous improvement; refine onboarding and ramp experience.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, Revenue Operations, and Customer Success; collaborate with Enablement and SDR
Leadership.
• Culture & Well-being: Cultivate a supportive work environment; elevate standards and maintain accountability; align SDR team values with internal customers and wider organisation
You – in a nutshell ·
You are a coach and talent developer
· Data- and process-driven decision maker
· Collaborative team player and independent contributor
· Hands-on problem solver
· Committed to continuous learning and improvement
· Creative, innovative thinker
· Strong relationship builder across the business
· Results-focused and accountable
· Adaptable and open to change
Skills & Knowledge
· Proven success managing large SDR teams and managers, ideally across multiple regions.
· Strong experience in business development, pipeline generation, and outbound prospecting.
· Ability to attract, retain, and motivate top talent.
· Excellent communication, forecasting, and performance analysis skills.
· Experience with and cadence management tools.
· Understanding of Finance, Payroll, HR, and ERP
Benefits? We have plenty...
• Video:
• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage.
• 25 days of paid annual leave with the option to buy up to another 5 days • 8 bank holiday days
• Paid 5 days yearly to volunteer through our Sage Foundation
• 50% income protection • Holiday buy + sell
• Comprehensive health, dental, and vision coverage • Work away scheme for up to 10 weeks a year
• Ongoing training and professional development • Hybrid working
• Healthy Mind app membership • Access to various helpful memberships for finances, health and wellbeing
Give back and grow
Through Sage Foundation, you can donate your skill-based support or manual labour to causes you care about 5 days per year. Another 5 days per year can be spent engaging in learning opportunities that interest you, because we care about your development at Sage.
Hear from colleagues at Sage:
“I can confidently say Sage is better than the last two sales roles I’ve had. I feel valued, and I have more potential to succeed.” — Sales team member since 2025
“Making 100 calls daily, I’m learning so much about engaging with people. And, for the most part, customers love Sage.” — Sales team member since 2024
At Sage, our sales culture thrives in a collaborative, reward-driven environment focused on customer success and growth. Sales team members - from SDRs to Account Executives-combine innovative solutions with exceptional care to help small and medium-sized businesses thrive. Guided by our values of being human, bold, and trustworthy, we nurture an inclusive workplace and support professional growth alongside a healthy work-life balance. Sage offers flexible working arrangements, shopping and lifestyle savings, an annual share savings scheme, and OnDemand GP services, creating a purpose-driven culture where sales professionals can simplify complexity for our customers and make a meaningful impact.
#LI-VK1