Job Purpose (Role Definition):
To manage the Company’s existing and future neonatal ventilation product range, throughout all stages of the product lifecycle: inception, launch, sustaining events, end of production, and end of life.
The role requires close collaboration with Sales, Marketing, R&D, RA/QA, service teams, Supply Chain, and Manufacturing to ensure that products are launched within desired timelines and sales targets are met.
Main Duties and Responsibilities
* Develop and manage a strategic product roadmap for the neonatal ventilation product range;
* Gather market data to support new product ideas and development
* Draw insights from research and feedback to further develop the product range and product positioning.
* Create, develop, present, and maintain product roadmap to drive new product development.
* Drive lifecycle of products from ‘cradle to grave’ with detailed launch plans that include market analysis through to end-of-life plans.
* Work with R&D to prioritize roadmap delivery plans
* Work with R&D to create and release detailed user documents such as user needs documents and marketing requirements document based on market research.
* Help create specification documents for the development of the product line
* Help R&D create usability test case scenarios with the aid of clinical education for the further development of the product range
* Help develop pricing strategy for range extensions and new products;
* Deliver sales training, clinical arguments, supporting data, objection handling, customer concerns, and FAQs relating to the product portfolio
* Provide product support to training partners, sales team, service team, distributors, and customers on the use of products as needed
* Draw insights from business trends, competitor analysis, and customer feedback that can be derived into User Needs and a Product Development Matrix.
* Attend and participate in congresses and industry events related to our target market space.
* Work to develop relationships with KOLs to provide informative feedback on market activity and upcoming trends.
* Participate in strategic product planning meetings;
* Organise and attend product development meetings;
* Produce blog articles, White Papers, and Sales & Marketing Update documents as required;
* Liaise with Marketing to ensure that up-to-date product literature is available
* Help to plan sales promotions as needed
* Assist in identifying opportunities for social media and website campaigns, that will lead to an increase in product awareness and sales opportunities;
* Work with the Clinical team to develop an online training platform to be used internally and externally.
* Work with the Clinical teams to create and maintain the product claims matrix
* Liaise with Supply Chain, Finance, and other areas of the business as required for product development and support.
* Submit monthly reports on past month’s activities & goals, reporting and providing analysis on sales revenues and margins, future activities and events, etc.
* Help to identify potential new products for distribution by Inspiration Healthcare that coordinate with existing portfolio
Management Responsibilities
None
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