Role overview:
The purpose of this role is to support the Activations Team delivering in line with JD Marketing strategy across all activation projects, Third-Party Brand, Partnerships, JD internal Activations. Aligning with the Activation Marketing Manager this role requires an understanding of the Activation landscape and some experience working within a cross-functional team.
Responsibilities:
* To work alongside the Marketing Manager(s), support in developing activations which successfully increase JD brand awareness, social engagement, follower growth and website traffic.
* Possess an understanding of digital, retail and/or OOH landscapes and use this knowledge to implement/develop campaigns.
* Develop & maintain positive working relationships within the wider business, working with teams such as Social, Third-Party Brand, Talent & Influencer, Partnerships, PR etc.
* Actively follow all processes & WOW implemented within the team ( project management) and constructively feedback on any opportunities to improve these processes where relevant.
* Support in the planning & delivery across multiple activation briefs:
* Tasks incl. - but are not limited to:
o Agency Briefing
o An understanding of Budget Management
o Implementation of Brand Guidelines
o Updating internal and external stakeholders on key project milestones
o Work closely with – and understand the needs of – the wider Multi-Channel / Marketing team(s)
o Reporting (incl. presenting of project results)
o Low-high tier campaigns may be defined by factors such as budget(s), senior/multiple stakeholder investment, third-party brand association etc.
o BAU project support; admin support, stock removals, invoices, creation of project management templates etc.
* Supporting the planning and budget management across multiple projects
* Comfortable and proactive in collating project results and ability to present these back to the Activation Manager / Head of respectively.
* Working closely with the wider Activations team to avoid project delivery clashes.
* Establish and track KPIs in line with best practices for performance evaluation.
* Ensure you are kept up to date on current trends & informing your peers on industry innovations.
* This role will include liaison with external agencies, briefing & projection management in line with Activations project brief.
* Attend key JD / brand events/activations where Activations support is required– this may include working schedule outside of normal working hours as well as UK & International travel.
Role objectives and KPI’s:
The key objective is to support in the elevation the JD brand through premium 360 activations that deliver clear positive ROI. This role involves supporting the immediate Activations team & working closely with cross-functional teams, brand partners, and agencies to deliver impactful activations that align with JD Marketing Strategies.
Skills and Experience:
* Knowledge of the retail/brand landscape
* Advocate for collaboration & keen to develop best-in-class communications
* Basic understanding of good project management skills
* The ability to be organised and support the team across multiple projects
* A keen focus on attention of detail across all aspects on JD Activations workload & projects.
* Actively seeks personal development, including proactively accessing JD’s development courses
* Ability to inspire & motivate by maintaining a positive working attitude that brings an optimistic, can-do approach to all their tasks & responsibilities.
* Experience working at events and activations is preferred
* Confident and outgoing personality, with a genuine interest in music, culture, sports, & fashion.
* Detail-oriented self-starter with analytical & problem-solving skills.
* Stay informed on new & emerging industry trends, be the spokesperson in the team & lead the way on innovation for how we activate.