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Digital Content and Storytelling Specialist, Stoke-on-Trent
Client:
Location: Stoke-on-Trent, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 3
Posted: 22.08.2025
Expiry Date: 06.10.2025
Job Description:
About Smart Data Foundry
Smart Data Foundry aims to unlock the power of financial data to improve people's lives.
What we do
We support the research ecosystem by providing research-ready financial data and creating data-driven insights to inform policy and regulation.
The Digital Content & Storytelling Specialist will produce and manage high-quality content that communicates our work, impact, and insights clearly across various digital platforms. They will bridge data science and digital communication, showcasing our data and products to target audiences.
Responsibilities include:
* Creating engaging content that translates complex data into accessible narratives
* Developing blog posts, articles, whitepapers, reports, and case studies with experts
* Positioning Smart Data Foundry as an industry leader through thought leadership content
* Crafting compelling copy for social media, newsletters, and marketing campaigns
* Creating digital assets like infographics and videos using tools like Canva
Content Distribution:
* Planning, scheduling, and publishing content across digital channels
* Collaborating with marketing to identify content opportunities
* Optimizing content for each platform and engagement
* Implementing A/B testing strategies to improve performance
* Monitoring and reporting on content performance
Brand & Message Consistency:
* Maintaining a consistent brand voice and visual identity
* Ensuring content accuracy and relevance
Collaboration & Internal Communication:
* Working with data science, engagement, and product teams to craft stories
* Aligning content with campaign goals
* Supporting content strategy development
Audience Engagement & Growth:
* Refining content strategies based on trends and audience behavior
* Testing new content formats to enhance storytelling
SEO & Accessibility:
* Applying SEO best practices
* Ensuring accessibility standards are met
Candidate Requirements:
* Proven experience in content creation, storytelling, or digital marketing
* Strong writing and editorial skills
* Ability to interpret and communicate data effectively
* Understanding of target markets including financial services, public sector, NGOs, government
* Experience managing social media and growing audiences
* SEO optimization skills
* Basic design or video editing skills
* Proficiency with Canva, HubSpot, CMS, and data visualization tools
* Excellent communication and relationship-building skills
* Ability to manage multiple projects and work autonomously
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