Personal Health - Shopper Activation Manager Benelux
Job Description
Philips Personal Health offers – fully aligned with the social and emotional needs of our consumers at home – intensive experience and engagement opportunities. In Marketing, we work every day to improve the lives of our consumers, focusing on the business areas Oral Health Care, Mother & Child Care, Beauty, and Male Grooming. We develop and implement marketing plans tailored to the local requirements in the Netherlands and Belgium.
As a Shopper Activation Manager for our Philips products, you will play a key role in creating a consistent and engaging brand presence along the entire customer journey – at the POS, online and offline. You will independently develop customized activation plans for various customers and channels within one or a combination of our categories (Oral Health Care, Mother & Child Care, Beauty, or Male Grooming) and manage all online and offline shopper activities that are highly relevant to our shopper target group.
1. Your Responsibilities:
* Develop the Local Shopper Activation Plan (LSAP) for relevant customers and sales channels – including assortment, placement, promotion, and communication, in close alignment with Sales and Marketing.
* Responsible for the design, adaptation, and implementation of on- and offline POS campaigns including budget management: close collaboration with creative agencies, display manufacturers, and print partners, as well as managing the roll-out via our field/merchandising team.
* Optimize shelf presentation in physical and digital channels (including portfolio, price points, and promotions) in collaboration with Category Management.
* Work closely with Key Account Managers to achieve sell-out targets and implement individual POS activities at customer level, including joint meetings and development of compelling trade stories.
* Act as an interface to the Western Europe organization, Shopper Marketing of the Business Group, and the local Consumer Marketing Management Team to manage cross-functional projects.
* Analyze and interpret relevant shopper and market data (e.g., sell-out, GfK, distribution, shelf share, flyer share) to derive data-driven actions.
2. The Job Is Right for You If:
* You bring 5YR+ of experience in Trade Marketing, Brand Management. A strong preference is expertise in the FMCG
* University degree (e.g. marketing, business administration, or similar);
* You have strong analytical skills and are confident using Excel and common analytics tools (e.g., Advanced Analytics, QlikSense…).
* You have a strategic, data-driven mindset, are outgoing and communicative, and can confidently interact with internal and external stakeholders.
* You are a team player who wants to improve things together.
* You have a proactive, hands-on attitude with high attention to detail.
* You are fluent in Dutch and English and have strong communication and negotiation skills.
* You enjoy creative thinking and have a feel for trends and target groups.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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