Job Title: Campaign Manager (Paid Media / Performance Marketing) Overview We’re looking for a data-driven Campaign Manager to own and scale paid acquisition across Google Ads, Meta (Facebook/Instagram), and Taboola, with full accountability for CPA and CPL performance. Key Responsibilities * Plan, launch, and optimise campaigns across Google, Meta, and Taboola * Own and improve CPA, CPL, ROAS, and conversion rates * Build and manage UTM tracking frameworks for accurate attribution * Set up and manage pixels, conversion events, and tracking via Google Tag Manager * Analyse full funnel performance (ad → landing page → conversion) and reduce drop-off * Continuously A/B test audiences, creatives, and landing pages * Collaborate on and optimise landing pages to improve conversion rates * Allocate and manage budgets based on performance data * Produce clear, insight-led performance reports Key Requirements * Proven experience managing paid media with ownership of CPA/CPL targets * Hands-on expertise in: * Meta Ads Manager (campaign structure, pixel/event optimisation) * Google Ads * Taboola / native platforms * Strong understanding of: * UTMs, attribution models, and tracking accuracy * Conversion tracking (pixels, events, GTM) * Landing page optimisation / CRO principles * Proficient in: * GA4 (Google...