Build the Future of Wellbeing
Do Your Life’s Best Work
If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.
That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.
We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.
Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.
About Us
At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.
Our culture is grounded in The Healf Standard—five principles that define how we work and win:
• We Work Harder Than Anyone Else : Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.
• Never Settle : We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.
• Obsession Over Talent : Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.
• The Healf Lifestyle : We live what we preach—our personal commitment to wellbeing fuels our professional productivity.
• Stronger Together : Everyone owns their lane, but we run as a unit.
With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.
The Role
We’re looking for a Paid Social Creative Strategist - someone who sits at the intersection of culture, creativity, and performance. You’ll own our paid social creative strategy across platforms like Meta and TikTok, crafting thumb-stopping ads that drive action, spark emotion, and scale our brand.
This isn’t just a performance role, and it’s not just creative. It’s both.
You’ll translate insights into creative gold—partnering with our designers, creators, and marketing team to launch campaigns that move fast, convert hard, and shape culture.
Where You’ll Make An Impact
• Own creative strategy for all paid social campaigns across Meta, TikTok, and emerging platforms
• Write scroll-stopping copy: hooks, headlines, scripts, and storyboards that drive CTR, ROAS, and brand love
• Source and brief UGC creators: Find the right talent and direct the execution of compelling, on-brand content
• Collaborate with influencers to develop high-converting partnership ads
• Work with creative and media teams to concept, brief, and launch video, static, UGC, motion, and AI assets
• Analyse performance data (CTR, CPA, ROAS) and translate insights into action
• Run creative testing and iteration at speed - scaling what works and cutting what doesn’t
• Stay on top of platform trends, creator culture, and what’s performing in the space
What You’ll Bring
• 2+ years in a creative strategy or performance creative role, ideally in lifestyle, wellbeing, or consumer ecommerce
• Proven track record of top-performing paid ads across Meta and TikTok
• Sharp copywriting instincts and a deep understanding of what hooks people in 3 seconds
• Fluent in UGC and creator-led content - especially scripting and directing
• Analytical mindset - you can dissect creative performance and act on it •
• Collaborative and fast-moving: you love building with cross-functional teams
• Passionate about wellbeing and excited by Healf’s four pillars: EAT MOVE MIND SLEEP
Bonus Points If You Have
• Experience working with UGC creators or influencer-driven campaigns.
• Light video editing or design skills (Figma, CapCut, Adobe).
• Experience in a fast-paced startup or growth-stage brand environment.
Why Join Healf
• Do your life’s best work: Build something that matters, with a team that moves fast and aims high
• Surround yourself with A+ talent : You’ll work with high-performers who care deeply and raise the standard every day
• Be a builder : This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth
• Wellbeing is the lifestyle : From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP
• Premium Wellhub Membership : Unlimited entry to 1000's of gym, yoga, & fitness studios.
• Exclusive Healf Perks : 50% off all Healf products plus discounted Healf Zone blood testing.
• Nest Pension : Secure your future with our pension contributions.
• Wellbeing-Focused Workspace : Incredible Hammersmith office with great natural lighting.
• Team Connection : Annual company-wide retreat to recharge and bond.