About The Role
Join our Team as the Head of Brand & Content!
HomeServe is looking for a dynamic, hands-on Head of Brand & Content whos ready to get involved and drive real commercial impact across our insurance and subscription business lines. We need an experienced brand leader who thrives in a sales-heavy environment, understands how to turn insight into action, and isnt afraid to roll up their sleeves to make things happen.
If you're a creative, commercially driven storyteller with a passion for social media, a proven track record in direct response, and the ability to leverage AI tools to elevate content and performance, this is your opportunity to shape a brand with huge reach and even bigger potential.
We work in a hybrid way, with a requirement to travel into our Walsall office at least twice a week to work with the team. Please note that travel to Agencies will also be required occasionally.
This role is accountable for developing and executing a brand strategy and activation, that gives HomeServe a compelling and competitive position in the market. Prioritising a direct response creative approach this role will play a fundamental part in driving the business to achieve its ambitious growth objectives through its insurance and expanding subscription business lines
With ownership of consumer research and external insight, together with earned and owned marketing channels (Consumer PR, Influencers, Content and Social) this role works seamlessly with the broader Marketing teams - Acquisition & Growth and Digital Delivery teams to help inform strategy and drive integrated marketing success.
Furthermore, this role is responsible for developing a forward-thinking team, leveraging AI and automation to expand capacity, enhance capabilities, and enable a sustained focus on delivering growth.
PRINCIPAL ACCOUNTABILITIES: Lead the evolution of the HomeServe consumer brand across insurance and subscription business lines. Grow familiarity, drive measurable customer response and fuel growth
Own and optimise the mix of earned and owned media channels (consumer PR, content, social, and Influencer) using cutting-edge strategies to support digital new customer growth.
Build success in consumer PR to deliver cost-effective, high-impact campaigns that support brand awareness and support acquisition and growth initiatives
Drive creative excellence across all channels, overseeing our in-house studio and agency partners to deliver high-impact activations - with a consistent brand identity and tone of voice
Lead the use of automation and AI within the creative studio, expanding capacity, enhancing capabilities, and enabling sustained growth
Lead, inspire, and develop a multi-skilled team, fostering a culture of continuous improvement, learning and adaptability to emerging technologies
Turn insight into action use research and data to shape brand strategy and creative
Lead day-to-day relationships with agency partners across brand, creative, consumer PR and research to maximise output and internal teams to deliver integrated success
Ensure compliance and governance do things right, every time. Uphold best-in-class governance, process innovation, and compliance with FCA, DPA, ICO, and ASA requirements
Be a custodian of our affinity partner brand guidelines to ensure that activity drives the best commercial return and linking in with partners where relevant, to expand the reach of PR campaigns
Collaborate across the business: Acquisition & Growth, Digital Delivery, Product, Compliance & Legal, and external agencies to deliver integrated marketing success
Work in partnership with the Head of Digital Content & UX to drive integration across offline and digital channels, ensuring creative compliment both the channel, content and Customer group to drive desired objective (acquisition, retention, engagement etc)
About The Candidate
To be successful in this role you will need to have the following knowledge, skills and attributes:
Essential: Strong leadership experience, with a proven track record of developing high performing, multi-skilled teams that embrace AI and automation to maximise capacity
Experience in leading and developing direct-response led brands
Experience working in a regulated environment, with responsibility for creative output that adheres to regulatory guidelines
Expert in creative and integrated campaign development that deliver commercial return
Experience in using data, insights and market research to create and drive strategies and plans
Strategic thinker and planner
Excellent collaboration, communication and influencing skills
Bachelors degree or equivalent in Brand or Marketing
Desirable: Experience of marketing in a Financial Services company
CIPR/CIM/Professional Diploma
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