We’re excited to be partnering with an innovative HealthTech app on a Content and Social Media Manager hire. This is a unique opportunity to own and grow the brand’s organic presence across key platforms, playing a pivotal role in shaping how the product shows up to its audience pre- and post-launch.
Working remotely within a highly collaborative team, you’ll drive content strategy, create high-performing short-form video, and build engaged communities that directly fuel growth. This role is ideal for a creative, hands-on social expert who thrives in fast-paced environments and understands how to turn content into measurable impact.
R E S P O N S I B I L I T I E S
* Execute the 30-day pre-launch content plan and evolve it post-launch
* Produce 4–6 Reels/TikToks per week (filming, editing, on-camera or directing talent)
* Manage influencer partnerships and gifting (fitness creators, school mum communities, wellness)
* Maintain brand visual consistency
* Own community engagement: comments, DMs, UGC reposts, hashtag strategy
* Supply team with 10+ creative variants per week (hooks, formats, talent)
* Track organic growth, engagement rate, and content-driven trial signups
M U S T- H AV E
* 3+ years running social for a consumer brand (fitness, wellness, lifestyle, or DTC)
* Strong on-camera skills OR a proven network of creators they direct
* Native fluency in CapCut, Premiere, Figma; shoots and edits independently
* Portfolio showing accounts grown organically to 50k+ followers
* Understands short-form hook craft and trending audio
N I C E - T O - H AV E
Existing fitness/wellness audience · Photography skills
Connect with YOU Training Ltd on their social platforms to learn more..
LinkedIn: Y O U
TikTok: @youtraining.ai
Instagram: @youtraining.ai
YouTube: @youtrainingapp