Job Description - Lifecycle & Retention Marketing Lead (16768)
Job Description
Lifecycle & Retention Marketing Lead ( 16768 )
Description
We’re looking for a strategic and data-driven Retention Marketing Lead to join our team. In this role, you’ll be responsible for developing and executing lifecycle marketing campaigns that drive customer retention, engagement, and loyalty—primarily through email and app push notifications. You’ll work cross-functionally with Marketing, Data, Martec and Creative teams to deliver personalised, impactful communications that keep our customers coming back.
JOB PURPOSE
> Build our lifecycle and retention marketing strategy and associated program within easyJet holidays with the objective of retaining customers and maximising customer value
> Constantly test and iterate the programme and its components so that it’s ever evolving and optimising
> Lead on the profiling and understanding of our customer base and the segments within it, understanding drivers and value/retention levers and tactics that can be used
> Work collaboratively with our marketing team, customer communication team and digital/product e-commerce team to ensure a joined up and increasingly personalised customer journey
JOB ACCOUNTABILITIES
> Lead the overall marketing strategy and approach for increasing customer retention across our owned customer channels (CRM, app push)
> Work in partnership with the flights lifecycle and retention team to form a joined up retention program across our two product verticals
> Activate the strategy through utilisation of our customer data and appropriate triggers and tactics to expand customer value and drive retention
> Embed a data driven, test & learn approach to our lifecycle and retention efforts, ever-optimising and evolving the program
> Collaborate with teams who own other channels of the customer lifecycle journey (e.g. digital product, merchandising, marketing comms/owned channel trading) to ensure consistency and alignment
> Lead the work to understand our customer base and the segments within it along with the tactics and triggers that best drive value
> Work with the holidays customer team, data and insights team to jointly lead our strategy on lifetime customer value
> Work seamlessly with our marketing team to align our owned channel trading program and lifecycle programs to ensure aligned and complimentary communication
> Work with our agencies and marketing teams to build increasingly personalised and content rich communications relevant to customer needs
KEY SKILLS REQUIRED
> Minimum 8-10 years experience in a CRM or customer lifecycle role in a large, complex consumer focussed business or an agency serving such businesses
> Advanced understanding of customer lifecycle strategies, tactics and customer segmentations along with customer communication and data platforms
> Ability to distil concise insights from data, especially on campaign performance
> A thorough understanding of CRM campaign processes, from planning, to briefing, creative development, production and measurement
> Strong creative judgement
> Resilient and able to react to a constantly changing and dynamic environment
> Organised, with exceptional attention to detail
> Experience working with across multiple channels including paid and owned
> Ability to deliver results through initiative, creativity & ability to deliver
> Excellent stakeholder management skills
BENEFITS
> Competitive base salary
> Up to 20% bonus
> 25 days holiday
> BAYE, SAYE & Performance share schemes
> 7% pension
> Life Assurance
> Flexible benefits package
> Excellent staff travel benefits
LOCATION & HOURS OF WORK
This full-time role will be based in Luton, and will be 40 hours per week, with some occasional travel required.
Requirements of the Role
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Business Area
Business Area
Marketing - easyJet holidays
Primary Location
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