Overview
The purpose of the role is to lead on the development and delivery of communications strategies and plans. The post holder will also support the Senior Communications Manager for Campaigns and Planning in the development and delivery of strategic communications and campaigns across a range of disciplines that help Public Health Wales achieve its organisational priorities. The role will provide expert advice and support on complex, sensitive, and high-profile issues, ensuring clear, accurate and empathetic communication across content, digital channels, media relations and stakeholder engagement, while maintaining Public Health Wales' reputation and public trust.
Working for our organisation
We are Public Health Wales - the national public health agency in Wales. Our purpose is \'Working together for a healthier Wales\'. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.
Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales. In a world facing complex health challenges, our work has never been so important.
We are guided by our Values, \'Working together, with trust and respect, to make a difference\'. We are committed to building an inclusive workplace that values equality and diversity. We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.
To find out more about working for us and the benefits we offer please visit phw.nhs.wales/careers. For guidance on the application process, please visit phw.nhs.wales/working-for-us/applicant-information-and-guidance.
Role and responsibilities
The Communications Manager is responsible for supporting the development and delivery of public health communications strategies, plans and campaigns in Public Health Wales. The Communications Manager will:
* Partnership Communications
o Strengthen the partnership between Public Health Wales and its stakeholders by supporting and promoting open and proactive communications between them
* Marketing Communications
o Create, write and edit content for Public Health Wales materials, including social media, to be seen by stakeholders and the public
o Support sustained engagement with local government, the third sector, the public and other stakeholders in relation to public health
o Develop, deliver and evaluate communications campaigns in line with Government Communications Service methods
* Media relations
o Implement media relations programmes by developing plans in relation to high-profile, complex, contentious and/or challenging issues
o Drafting press releases, statements and features
o Interpreting specialist clinical information into easy-to-understand health messages for the public; and promoting them
o Liaising with journalists to promote feature and news ideas, set up pictures and set up interviews
o Advising and supporting staff in drafting press releases and media responses on all types of issues including those which are complex, contentious and/or challenging
o Advising and supporting staff on the delivery of health advice through the media
o Working in partnership with communications officers of partner organisations who have different, and sometimes contradictory, perspectives
o Liaising with journalists, pressure groups and the public on issues which may be distressing, emotional, unwelcome and/or stressful as well as complex, contentious and/or challenging
o Receive media enquiries on behalf of Public Health Wales and advise on, develop and manage responses on behalf of the organisations including lines to take on complex, contentious and/or challenging issues
o Develop and manage a media monitoring system which reports on the media profile of Public Health Wales and the messages reported
* Websites
o Liaise with staff in Public Health Wales and its web team to create, write and edit the content of its internet sites
* Social media
o Promote and use social media to promote engagement with public health issues
* Standards for Health Services
o Implement processes and systems in line with action plans to achieve the Standards for Health Services which relate to communication and citizen engagement
o Collect evidence to demonstrate that Public Health Wales meets the Standards for Health Services which relate to communication and citizen engagement
* Other
o Analyse the communication implications of policy proposals and provide advice on managing the implications
o Provide input and advice to policy development
o Attend, report to and contribute to discussions at meetings of the Public Health Wales Communications Team
o Deputise for the Senior Manager (Campaigns and Planning) at meetings and in other communications work in their absence
o Provide an on-call, out-of-hours media response service in rota with other members of the Communications Team
Knowledge, training and experience
* Knowledge of communications, campaign planning and delivery, public relations, journalism, social marketing and marketing/communication techniques, approaches and procedures in a public health environment
* Knowledge of public sector organisations and the external political environment
* Able to provide training and to impart knowledge to build communications and public health capacity in the public sector workforce and community
Skills
* Analytical and Judgemental Skills
o Analyse and interpret complex internal communication issues, circumstances and perspectives; and advise on, and plan, solutions
o Analyse and interpret complex stakeholder communication issues, circumstances and perspectives; and advise on, and plan, solutions
o Evaluate the implications of the Standards for Health Services which relate to communication and citizen engagement for Public Health Wales and advise on a response
o Analyse the communication implications of policy proposals (from within Public Health Wales and stakeholders) and provide advice on managing the implications
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click "Apply now" to view on Trac.
+ If you require sponsorship under the Skilled Worker or Health and Care Visa routes, please ensure you self-assess your eligibility for sponsorship for this role before applying. Check the Skilled Worker visa guidance or Health and Care visa guidance for details on job eligibility, salary, English language, and sponsorship requirements.
If you are successful and shortlisted for interview you will be contacted by email using the address with which you registered. Please ensure you check your email account regularly.
We are committed to fair, transparent recruitment and believe in equality of opportunity in our workplace and will not tolerate discrimination on grounds of age, disability, gender identity, religion or belief, race or nationality, marriage or civil partnership status, sex, sexual orientation, working pattern, caring responsibilities, trade union activity or political beliefs - or on any other grounds. We welcome applications from individuals seeking flexible working arrangements.
The salary scale shown is for a full-time member of staff, with the amount being adjusted pro rata for those working less than 37.5 hours per week.
In general, anyone joining our Trust who has not previously worked in the NHS will, by default, start on the first point of the advertised pay band. Pay progression will then be determined by annual Performance and Development Reviews in accordance with the NHS Wales Pay Progression Policy. An application for Incremental Credit may be considered, but can only be awarded based on evidenced, reckonable service and/or equivalent, relevant experience.
Applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English. To support our all Wales service, we particularly welcome applications from Welsh speakers.
Knowledge, Training and Experience continued:
* Knowledge of communications, campaign planning and delivery, public relations, journalism, social marketing and marketing/communication techniques, approaches and procedures in a public health environment
* Knowledge of public sector organisations and the external political environment
* Able to provide training and to impart knowledge to build communications and public health capacity in the public sector workforce and community
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